Ugly Bone - Sustainable Apparel and Interiors

by Elena Bjørn in Westbury, England, United Kingdom

Ugly Bone - Sustainable Apparel and Interiors

£230

raised of £250 target
4
supporters
92% 9 days left
Flexible funding – this project will receive all pledges made by December 23rd 2019 at 4:58pm

Ugly Bone is a sustainable fashion and home interiors brand, making quirky, useful, beautiful things out of ethical materials.

by Elena Bjørn in Westbury, England, United Kingdom

For many of us, the wish to live stylishly is incompatible with the desire to be more sustainable. It seems difficult to find cool clothing and exciting interior pieces without breaking the planet, or the bank.

What exactly is Ugly Bone? 

Ugly Bone was born out of a compulsion to create fun, useful things out of ethical, sustainable and/or pre-existing materials. Starting with hair accessories made out of reclaimed and deadstock fabrics, we will one day create handmade, original pieces of home furnishings, to lessen the load on our struggling environment. 

Living colourfully shouldn't cost the earth.

As well as creating pieces ourselves, we want to educate people to take the reins and use existing materials more consciously, by hosting workshops, webinars and providing online learning materials to allow anyone to make better choices.

Who the heck created Ugly Bone?

That would be me. Hi, I'm Elena. I'm passionate about taking care of our planet, particularly the animals on it. To me, Ugly Bone is a way for me to revitalise objects and materials, keeping them out of landfills and fly-tipping sites, and putting them in people’s homes to be cherished for years to come. 

In the day, I work in publishing, and by night my time is split between working in a factory to raise start-up capital for this venture, and sitting at the sewing machine to get my first products ready for sale.

Oh, cool. Why did you call it Ugly Bone? 

Good question! You know how when someone says something amusing you might say it tickled your funny bone? Well, my products are a bit like that. 

Have you ever looked at something and said “It’s so weird… I LOVE IT!”? If you have, then you have got an Ugly Bone, and you are going to love our stuff.

So, why are you crowdfunding?

I could raise all the money I need to really get Ugly Bone up and running by working at the factory, but it would take me more than six years. By supporting Ugly Bone, you will help me to:

  • Accelerate the business's growth 
  • Cover overheads that I’m currently paying for out-of pocket
  • Hire a dedicated workspace and get us out of family members' sheds and kitchens
  • Hire an accountant to take significant time and stress off my plate
  • Pay deposits for markets and pop-up shops
  • Pay for marketing to launch the business
  • Buy and insure a small van to pick up pieces of furniture

What is the big picture here?

Reductively, I want to live in a nicer world. I want to make beautiful, ethical things, and have the flexibility to help more in my community. I have always been socially minded, whether it’s by taking care of unwanted/neglected animals or only buying pre-owned furniture and clothing to lessen my burden on our stressed and dying ecosystem. 

What’s the smaller picture?

Support Ugly Bone to bring a cool, ethical UK business to life. 

Rewards

This project offers rewards in return for your donation.

£20 or more

1 of 50 claimed

£20 Reward

You will receive a scrunchie, wired headband or wired ponytail wrap make of reclaimed fabric, and a thank you note from me. Your name will also be included in the "Thank You" section of the Ugly Bone website until the end of time.

£5 or more

£5 Reward

I will give you a shout-out on Twitter, and include you in the "Thank You" section of the Ugly Bone site until the end of time.

£10 or more

0 of 500 claimed

£10 Reward

I will send you a hand-drawn piece of original A5 art based on the Ugly Bone logo. Your name will also be included in the "Thank You" section of the Ugly Bone website until the end of time.

£30 or more

0 of 30 claimed

£30 Reward

You'll receive one ponytail wrap, one wired headband AND one scrunchie. Your name will also be included in the "Thank You" section of the Ugly Bone website until the end of time.

£40 or more

0 of 20 claimed

£40 Reward

You'll receive one head band, one ponytail wrap, one scrunchie and an original piece of art based on the Ugly Bone logo. Your name will also be included in the "Thank You" section of the Ugly Bone website until the end of time.

£100 or more

0 of 50 claimed

£100 Reward

YOU WILL RECEIVE MY UNDYING GRATITUDE. You will also receive five scrunchies, five headbands and five pony wraps in different colours, an original art piece, an extremely heartfelt personal thank you and, of course, your name on the Thank You page of the Ugly Bone website.


Let's make 'Ugly Bone - Sustainable Apparel and Interiors' happen

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