As the Founder of Ravisi, a design startup, I want to present a creative, social innovative and a ground- breaking concept that we’ve devised to create Acceptance and Inclusion for the LGBT community. It’s called TWINNING LGBT.
People might have started reading and talking about homosexuality, but haven't started accepting it yet!
'Twinning LGBT', is an innovative approach which aims to ‘Break the Visual Stereotype of Heteronormativity’ by
- Shaking up conventional beliefs
- Showing empathy and acceptance
- Through design innovation
- Identifying with people’s emotions
Phase 1 focuses on women. It shows women of different ethnicities and cultures twinning in simple, everyday activities giving out powerful social messages as poems. They’re promoted through a bright, colourful range of products – Coasters, T-Shirts, Magnets and Art Prints - All sold in pairs.
Please find the PDF Link for a brief concept of what Twinning LGBT is and its aims and objectives: https://bit.ly/2SahwDA
Due to the lockdown, we have been unable to create awareness through pop up shops and events. The Pay It Forward Initiative provides an opportunity to raise funds to keep the business alive by managing business expenses and create innovative solutions to spread awareness for the campaign.