What's the Problem / Opportunity?
If you share your life with a pet, you can’t just get up and go on holiday: you need to plan their arrangements too. Our experience was asking reluctant family members to stay at home with our pets, that’s when we decided there must be a better option. With the advent of the internet there are more choices available, but the bottom line remains the same: you must find arrangements for your pet which keep them safe, secure, stress-free and comfortable. With the boom in Pet Service providers over the last 3 years our beta test users told us they struggled to find out who they were, what they charged and source reliable reviews from other Pet Parents.
Pets are happiest in their own space, surrounded by familiarity and routine. When we went on holiday, we hired a Pet Sitter to stay in our home when we were away, we got daily photo’s and updates and the pets were chilled and happy when we got home. It was a resounding success and we vowed this was the future, never again would be put our pets in kennels or catteries.
Execution Plan / Go to Market Strategy
As Pet Parents seek out a greater range of services and increase pet spending, advances in technology are supporting the industry’s expansion. Harnessing the power of social media and the internet revolution we will undertake smart marketing to reach pet owners and pet sitters. We have identified successful partners in Digital Marketing and PR to drive our growth plans forwards and upwards.
Story so far
To date Trust My Pet Sitter has been funded by its founding member team to test the concept, build a marketplace website, app and a network of pet care partners. The industry is undergoing an unprecedented period of growth and continues a sharp upward trend. Investment in the pet care space has never been busier with US giant Rover.com fresh from a $155 million funding round acquiring the European site Dog Buddy in 2018. Trust My Pet Sitter is seeking investment of £150k to drive the growth/traction phase during the next 12 months, which will see us launch from a Scottish base to reach an International market of Pet Owners, Sitters and Services.