Time 4 Goals

Help us build Time-4-Goals, a system that will help thousands of people around the world achieve personal success - on their OWN terms.

Unfortunately, this project was not successful

Introduction from the founder


I am Simon Gifford - probably a little older (actually a lot!) than your average entrepreneur, but then I never have been one for following the trends of the day!

I have been a strategy consultant for almost 30 years including a decade at Deloitte where I was a global partner and for the last nine years I have been managing Genesis, my own strategy consulting business. I am also a professor of strategy and decision making at IE Business chool (rated #5 in Europe by the FT). In addition, with my colleague Victor, we have developed a business called Mashauri which is aimed at helping entrepreneurs conceive and grow their new ventures.

In my journey, I have met many people who are successful in their carreer but are far less successful in reaching their personal goals and aspirations. There is a tendency to focus on the here and now, what London Business School Professor Richard Jolly calls "Hurry Sickness" (see video below) and not make enough time for those things that are really important to us such as spending quality time with our families, following our real passions or simply giving back to the world in some way. Having been there myself, I truly understand the situation and how and why it comes about.

I would like to find a way to help people like this to prioritise more time for achieving their personal goals as I believe the benefits for those individuals and the community around them will be tremendous. This is where the idea of Time-4-Goals came about and my unique combination of experience with people who need the product, experience in supporting entrepreneurs developing new technology ventures (through Mashauri) and deep understanding of product marketing and positioning makes me the right person to drive the development of this initiative.

Please watch the video, read more about the envisagd product and if you then feel like supporting me in making the world a better place, then pledge and pick up one of the great rewards available. 

Please note we have selected the crowd funding option whereby if we do not reach the target, there is NO cost to you.

Thank you. Simon


The Time-4-Goals Value Proposition


You are ambitious. You have goals. You want to succeed.

But are you truly making progress towards achieving your life goals? Every day?

We are swamped by meetings, calls, interruptions …  most of which do not take us one inch closer to achieving “success”.



Why do so many people become successful on other people’s terms (their job) but do not manage to do the things that will really move them towards their own definition of personal success? Research has shown that it is mainly a question of prioritisation and focus.

We decided that it is time that we did something about this problem and help thousands of people around the world to start achieving their own personal goals. We want to help them make the impact on the world that they desire. That could be as close to home as spending more quality time with their family or as broad as helping people in need in developing economies. We want people going to bed knowing that the world is a better place for the efforts they have made that day.

We looked at the thousands of productivity tools available, we studied behavioural psychology, we reviewed the new capabilities offered to us by technology and came up with a unique system that will help our customers to break the negative habits of old and develop new ones that will move them towards achieving their own definition of success.

Click on the image below to view the introductory video


Introduction to Time4Goals 


The Time-4-Goals Product


We have designed an overall system whose interface is a beautiful mobile app acting as a daily coach for our customers. The app itself acts as a platform allowing you to develop your very own objectives and targets.

This is all supported by underlying systems and processes that uses gamification science to encourage and incentivise you to stay on the path and little by little start accomplishing the things that are most important to you.

The system works through daily reminders on your smartphone and an underlying system tracking activities, and engagement which updates your personal progress page. Although your interface with the system appears simple, there is a sophisticated underlying system designed to encourage and motivate you. Additionally, there is a web-based system that assists you (if required) in the setting of your personal goals and related activities. This is automatically updated to the mobile app allowing your weekly planning to be quick, easy and effective.

Other features include:

  • Motivational pictures (your own or available on the site)
  • Examples of goals and activities divided into 9 categories
  • System enhanced by gamification science and behavioral psychology
  • Total flexibility as to what goals you decide to set and monitor
  • Advisory section to assist you in meeting your challenges
  • Tracking of your progress against different types of goals 
  • Reminders if you are falling behind your plans
  • Ability to input recurring activities
  • A reward system based on behavioral psychology designed to create positive habits
  • Ability to communicate your goals with others (if desired)
  • Big data input from the user population showing success patterns (compared to your own)
  • Special packages for life coaches who wish to use the system with their clients (with their own branding)
  • Corporate packages for organisations wishing to support their employees in achieving their personal goals



How we will spend the funding


We are now looking for funding to support the detailed programming and roll-out of Time-4-Goals to allow us to launch our first product in Q1 of 2016. Beyond that we have a road-map of potential enhancements that will be guided by our users specific requirements. We would like you to invest in this crowd funding campaign and win one of the many rewards – and so become one of the first users of the Time-4-Goals system. Not only will you enjoy the personal benefits that come with this, but you can also feel proud that you will be helping thousands of people around the globe in becoming personally successful.

Specifically, the money will be used to:

  • Further improve the product design
  • Test the product to ensure that we are indeed developing the desired habits
  • Pay for the programming of the system (both mobile and website)
  • Pay for the hosting and data capture




Richard Jolly, a professor at London Business School has done significant research into what he calls "Hurry Sickness", which we believe provides excellent further evidence to the need for Time-4-Goals.

Have a look (click on image) at his short video below to see what we mean.




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