The UK's hair & self care oasis for afro girls

by The Spring in London, England, United Kingdom

The UK's hair & self care oasis for afro girls
We did it
On 23rd December 2019 we successfully raised £1,286 with 37 supporters in 28 days

The Spring aims to be the source for quality, ethical hair and self-care products and practices for afro girls in the UK

by The Spring in London, England, United Kingdom

New stretch target

Thank you so much to everyone that pledged!! We are now on to our stretch target of £3,000! And we will put this towards: 

  • Planning a fun launch wellness event in London, that will be free!
  • Getting in even more different types of ethical self care products. Let us know what you would like us to stock at
  • Building a wellness directory to connect you with certified wellness practitioners (in mental, physical & spiritual health), hair specialists such as trichologists & stylists and events & classes.

What is The Spring?

An online shop launching in December, that will be selling a selection of beautifully packaged hair care products for afro and curly hair. All of our products are plant based, toxic-free and cruelty-free from brands that are aiming to be as sustainably produced and packaged as possible. Some products are also vegan and organic and the hair care companies we choose to stock, make their products within the UK.

The goal

We'd like to raise £1,250 to 

  • Broaden our product range because self care is more than just hair, we'd like to expand in to ethical skin care and hygiene products as well as journals, books, homeware and more items that may facilitate your self-care routine. 
  • Develop The Spring in to a platform that connects you with wellness practitioners (for your mental & physical health), certified specialists such as trichologists and listings for stylists, product brands and events. We'd start to build a directory for your health, hair and wellness needs within the UK.
  • And we also want to make our website even more user-friendly!
  • We'd like to build communities around the UK and create fun, collaborative, experiential events around wellness, beauty and exploring self care and other topics. So if we surpass the target, we can start planning these events.


Because we think it's important to prioritise black women's wellness from a holistic standpoint. Our hair is very important to us and we deserve quality products that won't harm our bodies, but self-care also extends to mind and body wellness and access to the right information.
We want to be more than just another online shop selling hair products. We believe it's important to have a dedicated, holistic wellbeing platform for the underrepresented black woman, delivered with quality throughout.

What makes The Spring different?

  • We're aiming to be a wellness platform that caters to all aspects of black women's self-care
  • Every product in our shop is from brands that are aiming to be as ethical as they can
  • We champion the best black-British brands, especially in hair care 
  • All of our orders are packaged beautifully, like a gift using recyclable and recycled materials.

Behind the brand

The Spring was started by Marsha Nsiah, an advocate of Afro hair care & representation. HAIRDITORIAL is where she shares her hair tips & inspiration. She is passionate about increasing the visibility of darker skinned, Black women with type 4 hair within the media because these women are still largely ignored. She believes in and supports Black women creating their own tables and new narratives.

Marsha is currently working on a photo book project called 'Afros in London'.

The Spring's story

The Spring was started as a solution to the dingy hair shops owned by Asian men, who are unknowledgeable about afro and curly hair, provide poor service and mainly stock products with toxic ingredients imported from the US.
Marsha was inspired by all the new hair product brands that were cropping up, owned by black women taking their health and beauty in to their own hands. In recent years, there's been more studies highlighting the high levels of endocrine disrupting chemicals in the products marketed towards black women. And articles showing that black women spend 6x more on hair products than anyone else and £900m annually.
So it was also inspiring to learn of some of the new black owned online hair shops, subscription boxes, few physical stores and events and festivals that have been taking place.

Marsha thought that there needs to be a permanent space, an "oasis in the city", dedicated to black women's hair and self care needs. A beautifully designed retail and social space that doubles as an event space, that is run by knowledgable black women providing the best service and access to professionals.

That is the bigger goal, along with opening more locations in different countries. For now, we are increasing awareness of The Spring, providing quality ethical products and reliable information.

How the funding will be spent

  • 10% on fees
  • 15% on moving products to a warehouse
  • 15% on the rewards
  • 20% on improving the website's front end
  • 40% on more hair and self care products & accessories

Any extra funding will go towards planning a fun, free wellness event that will take place in London!


As a thank you for your support, you can receive: 

  • A "thank you" shoutout on our social accounts
  • A limited edition canvas tote bag
  • A chance to sponsor our launch event
  • A goody box filled with ethical goodies, included in the box is:

- foundation samples
- face roller
- dried lavender bag
- journal
- scalp massager
- bamboo edges brush
- magazine
- plant seeds
- mini candle
- conditioner sample
- organic tampons

Get in touch:
Tweet @thespringlondon
Follow @thespringlondon on Instagram


This project offers rewards in return for your donation.

£25 or more

0 of 4 claimed

Flora & Curl box

A box of 2 full size Flora & Curl products: 1x Organic Rose & Honey Cream Conditioner 300ml 1x Sweet Hibiscus Curl Activating Lotion 300ml Together these would usually retail at £33.

£5 or more

A "THANK YOU" shoutout on our social media

Every donation counts! And to show our appreciation we're going to shout you out on our Instagram, Facebook & Twitter!

£17 or more

Limited edition canvas tote bag

A limited edition canvas tote bag, exclusively for our crowdfunder pledges!

£25 or more

1 of 50 claimed

Goody box

A cute selection of ethical goodies to say thank you. Box contains: - foundation samples - face roller - dried lavender bag - journal - scalp massager - bamboo edges brush - magazine - plant seeds - mini candle - conditioner sample - organic tampons

£30 or more

0 of 4 claimed

Anita Grant Box

A box of 3 full size Anita Grant products: 1x Babassu Shampoo Bar Peppermint 110g 1x Rhassoul Deep Condish Marshmallow Cubes (3 x 30g) 1x Aloe Rose Oil Free Hair Spritz - Leave-in Spray 100ml Together these would usually retail at £41.53.

£45 or more

0 of 4 claimed

Trepadora Curl Therapy box

A box of 3 full size Trepadora products: 1x Hibiscus Pink Cleansing Clay Wash 200ml 1x Quinoa Repair Deep Conditioner 200ml 1x Papaya Slip Taming Potion 200ml Together these would usually retail at £60.

£50 or more

0 of 50 claimed

Goody box & canvas tote bag

A cute selection of ethical goodies and a limited edition canvas tote bag to say thank you.

£500 or more

Sponsor our launch event!

The Spring is all about community, bringing black women together around all things hair, wellness & self-care! We're eager to put on a fun, experiential event! Email us at to discuss further.

Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.