The global COVID-19 pandemic has created a very uncertain landscape for millions of British small businesses, which is going to make it very challenging for businesses to survive. We established our spray foam insulation business in 2015 and it had grown exponentially until this crisis struck.
Due to the lockdown and economic uncertainty, we have seen our revenue diminish to zero and have since furloughed 18 members of staff. So as to diversify in this crisis, we now produce hand sanitiser to sell and donate to care homes and those in need.
Our value proposition is to raise working capital to support our core businesses whilst providing those who donate to us, a bottle of 500ml ThermoGel hand sanitiser for every £10 donated. Hand sanitiser is a consumable product in high demand at present and this trend looks set to continue. To buy 500ml on the open market costs anywhere between £10 and £20, therefore, this is a mechanism that provides our company with much needed working capital whilst providing those who donate with something tangible in return.
The ability for us to diversify and sell our hand sanitiser is an important mechanism to secure the future of our business. With hand sanitiser being a product in demand, we can supply a 500ml Trigger Spray Hand & Surface Sanitiser to those who donate, enabling them to get better value for money when compared to similar sizes available online.