Diversifying Indian Silk and Satin Blouses

by The Naked Laundry in London, England, United Kingdom

Diversifying Indian Silk and Satin Blouses
We did it
On 20th January 2020 we successfully raised £3,040 with 23 supporters in 56 days

Specialising in crop tops aimed at both the Western and Indian market, designed to be worn as contemporary sari blouses and daywear.

by The Naked Laundry in London, England, United Kingdom

New stretch target

Our aim is to be the first destination to finding a statement blouse for the Western and Indian market. In our first year, we have seen a great demand in a 'type of customer' who is continuously purchasing our styles. This type consists of those who want more than one colour in the same style, availability in various fabrics and complimenting other garments to add as a co-ord. 

Being a small to medium-sized company in our first year, we hope to increase our brand awareness status within the next two years with various marketing channels, strengthing our eCommerce website firstly,  and secondly providing within the wholesale market to key players within the fashion industry. 

Our goal is to diversify our collection on an ongoing basis and supply our loyal customers with various styles we know they would love. Keeping them to silks and satins, we want to be able to provide versatile pieces which can be worn in more than one way.

What is the naked laundry? 

The naked laundry believes in nude. Specialising in crop tops aimed at both the Western and Indian markets. Inspired by pure, subtle, muted tones, the naked laundry thrives on simplicity. The concept of the brand came from owning various saris, yet limited on time and budget to design a blouse that pairs with the attire. For those who live outside India, the only way to produce this garment was to hire a specialised tailor who will charge anything above £50. The tailor will measure the garment per current body size; which means if your size changes, unfortunately, you are left with a garment that no longer fits you and needing to get this remade.

Who is behind the naked laundry? 

Hi, I'm Nikita, I am the Founder of the naked laundry! A little bit about me; I have been working within Social Media/ Digitial Marketing for over four years. Graduated with a Business Management and Economics degree, I took a wide turn to enter the fashion industry; a dream of mine. Someone who is obsessed with a problem-solving method that infuses the Western and Indian market, I launched the naked laundry in November 2018. With a South Indian heritage, I noticed customers including myself were lacking a serious solution when it came to shopping for sari blouses on either a short term notice or a budget-friendly price. This is where the naked laundry was born... 

The concept in motion: 

One crop top, three different outfits. Bringing statement pieces to life, here is how I and our fans have dressed in our top seller, the Tie on Bow Crop Top

The first year of trading: 

The naked laundry has been live for the past year, and since we have been trading on three established market places including the famously known SilkFred. Our customers favourite choice has been the Tie on Bow Crop Top, which we are now venturing into diversity the colour palette for this style. Within this exciting year, we have also held pop-ups in high footfall locations, one being Westfield Stratford. 

Westfield Stratford, Asian Wedding Exhibition in Wembley and Boxpark in Croydon

Why we need your help? 

Our customers believe in the naked laundry's concept. They understand the need of having a statement piece in their wardrobe which can be worn in mix cultural event and they note down the accessibility for their convenience purposes. We want to diversify our collection and offer more styles and increase our brand awareness where prospecting customers understand there is a solution to their wardrobe problem. Our longterm goal is to be stocked in the main fashion stores which both in the Western and Indian market.

Get in touch!

If you have any further questions, please do reach out to [email protected] and follow us on our social media platforms: 

Instagram: www.instagram.com/thenakedlaundry

Facebook: www.facebook.com/thenakedlaundry

We look forward to you joining this exciting journey together!


This project offers rewards in return for your donation.

£60 or more

A free satin or silk crop top.

A free satin or silk crop top of your personal choice!

£20 or more

A huge thank you and 20% off.

A huge thank you and 20% off on your next purchase!

£85 or more

A bespoke blouse

A service that the naked laundry offers is bespoke designing, where we design and produce a blouse of your dream! This will entail finding out what you would like, working together on choosing the fabric and producing your garment.

£100 or more

1 to 1 consultation focused in Fashion.

Have questions on starting your own business, sourcing fabrics or simply need a helping hand? I would love to give you some guidance. This 90-minute session will give you the chance to ask me fashion business-related questions that will boost your motivation and sent you a path for your own business! Pre questions will be submitted and the session will be fulfilled with information you need to make the next step.

£100 or more

1 to 1 consultation focused on Digital Marketing.

My second passion is digital marketing, specialising in Social Media and Facebook marketing. Within this 1 to 1, we will work together to strategise a strong advertisement plan which will target your business goal. Whether that is to increase brand awareness, traffic or conversion, this 90-minute session will aim to provide you with all the information you need to boost your website or social media platforms.

Got an idea like this?

Over £200 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.