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The Whax Revolution

The Whax Revolution

Producers of luxurious, simplistic, sophisticated and handmade candles at affordable prices with a very British ethos

We did it!

On 12th Aug 2016 we successfully raised £290 with 5 supporters in 121 days

WHAX Candles started in 2015 by Daniel Smith in rural Herefordshire, with a clear objective and vision.

Daniel works for a catering company and lives in beautiful rural Herefordahire, with his long term partner; who is also involved in a rural trade as a farrier lecturer, started Whax after making candles as a hobby.  Now having the products designed, image created and a slick website that encapsulates the vision and feel of Whax, we taking vast orders online. With celebratory endorsments and a huge following for the products and vision on socail media. What started as a hobby and dream has soon turned into a very real concept and achievable vision. Moving forward Dans vision is to roll the product out to even more retailers across Britain and spread the word of WHAX to the world. The neiche for luxurious, sophisticated candles that perform  properly and are reliable with great fragrances yet reasonably priced and accessible to all is there and vast. Now we need your help to bring our vision and passion to all who want it and share our love for luxuries. We are calling it the WHAX Revolution, The light of luxury. 

We think our products and the way they look masterfully created by our design partner who is also a rural business on the hereford/wales border (Graphic Booth Design Agency) and our expert photographer and his team in London (John Kempner Photogtaphy) have brought our vision and ethos to life in the images below.

 Mission statement:

 To produce and supply top quality, accessible, and unique home fragrances to enlighten the senses and make a house a home. The phrase we say, and work to all the time is:

 "Style through simplicity, inspiring your senses, each candle poured with passion".

Our moto is "THE LIGHT OF LUXURY". Meaning that the light provided in our candles will be sure to deliver and illuminate your home with an ore of inspiring luxury fragrances. 

Our business vision is provide ethical, British, and realiable home fragrances and luxuries to everyone.

 Here we all enjoy fine fragrances and luxury candles at our own homes, as a result of being consumers and buying the poor preforming candles at the luxury end of the market we have all purchased over the years, we felt that something needed to be done so we set to work….

 We have searched high and low and through time and dedication we have set up working relationships with only the very best. These people also share our passion for quality, care and understated style through a simplistic and confident product.

 Finally, the search is over and we are so pleased to be working directly with the major players in the UK candle making industry with exclusive and bespoke products used in all our processes. With the refined elements and work we have put into designing our product ingredients we are confident that the range of products and services to retailers will stand the product out 'head and shoulders' above others in the market.

 We have such confidence in our products and the passion they are made with as well as how it is loved by all that have received it. With this in mind and the consumer feedback through product development across a wide demographic, that we do not require fussy and distracting marketing and packaging, our products are made with such love, passion and quality components that they sell themselves.

 Our product range is limited and exclusive and does not require complex and confusing descriptions or scents - its all about keeping it simple and sensible yet stylish and opulent. We think we have cracked it, and so do the consumers that have enjoyed the products so far!

Company Information

We are a small company and have only the best people that work for and with us, all our people share our passion and ethos and vision for ethical, reliable and British goods.

 We firmly believe that this is a great thing, and allows us to adapt and deliver above and beyond the expectations of our business relationships and consumers, you have to be able to work with people that offer the same standards and expectations for customer service and product quality. Experience is everything, with our products and charisma we feel that at every level the experience will be everything that is needed to make a great future for us, our partners and most importantly those that enjoy the products in their homes.

 We will be retailing our products via our website and as well as offering wholesale partnerships through selected retail stores that offer and meet the same standards of quality as we hold so dear. We do not want to drown the local markets of our retails and respect that their success relies on exclusive and luxurious products therefore we will not supply to shops within a 25-mile radius of another retail stockist.

 We believe in an open, approachable and friendly approach to everything we do and who we choose to do it with, it is this fair and real world approach that has led to the success we have had so far and is the base of our future business development. Like minded people doing like minded business for likeminded reasons and methods.

 Loyalty, respect and trust are everything to us at every level of the journey from concept design, material resourcing, production, marketing, selling, and consuming, from start to finish we want to be involved and develop great foundations with which wonderful opportunities can evolve.

 Our Social media pages are as follows: we are proud to be associated and recognised by

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