WHO ARE WE?
The Seam is a new social enterprise founded in Hackney, East London. We connect people who need clothes made or mended to people in their local neighbourhood who can sew.
Our founder, Layla Sargent, came up with the idea after being inspired by her wonderful nan who is a classically trained seamstress. Growing up as a child Layla had many of her clothes (and fancy dress costumes) made for her and also any clothes that needed to be fixed. This is Layla and her nan, and one of their favourite fairy costumes...
Now 30 years on, Layla recently moved to London and without having her nan live nearby she quickly realised when her clothes needed fixing how difficult it was to get a reliable tailor service near to her home and found herself buying new clothes instead of getting the old stuff repaired.
She knew that there must be tailors living nearby in her neighbourhood who were happy to help fix her stuff but there was just no way to find them... and this is where the idea of The Seam was born.
WHY IS IT IMPORTANT?
Getting clothes fixed rather than buying new stuff means living more sustainably. Also supporting local, independent tailors is a great way to build stronger communities.
The way it works is quite simple. When you have an item that needs repairing or altering, you use The Seam website to find the nearest tailor to your home or workplace. You then organise a drop-off time and a few days later your item will be repaired and ready for you to collect.
WHAT HAVE WE DONE SO FAR?
Over the past few months we have built a strong community of seamstresses and tailors in East London, many of which have already done jobs for customers in their area. This pic is Layla (left) with two of The Seam's seamstresses from Hackney Wick, Rachel and Juliana.
WHAT ARE WE TRYING TO DO NOW?
Now we are trying to grow! Our community of skilled seamstresses and tailors are ready to take on new projects, so it is time to attract new customers. But in order to do this we first need to make it easier for new customers to feel confident about what they are buying in to.
Us here at The Seam know how great our seamstresses and tailors are. Past customers know how great they are, too. But new customers aren't necessarily able to see this. Which is why we need to build a review feature into our website.
Think about how important reviews are when you book an Airbnb or hotel. Or recommendations for a new product that you buy online - you're far more likely to buy something if you can read an honest review from a past customer.
Building this review feature on The Seam website is imperative to our growth. However, it costs money, and this is where we need your help. We are trying to raise £4,000 to cover our website development costs. If we can raise this money during August then our new feature can be built during September.
Please help us to reach our goal and take The Seam to the next stage.