The Salty Rim Co Project

by Victoria Fitzgerald in Southport, England, United Kingdom

£100

raised of £10,000 target

1

supporters
1% 23 days left
Flexible funding – this project will receive all pledges made by 12th October 2020 at 4:45pm

To raise funds For The Salty Rim Co. to fill the gap in the market for making cocktails at home, dressing glassware with salts & sugars.

by Victoria Fitzgerald in Southport, England, United Kingdom

If you're going to make cocktails, I say make them properly. It gives me a very heavy heart to pay quite a lot of money for a cocktail and not have it served properly (wrong type glass, cheap products, no salty rim, or worse TABLE SALT!)

My name is Victoria and I LOVE cocktails. Some time ago I spent a few years in New York, USA and during my time there I took a Mixology course. My love for cocktails grew from that moment on and now it gives me great pleasure to invite over friends and family treating them to some fabulous cocktails.  

Margaritas are my personal favourite but adding the salty rim was a messy process - sick of finding a plate then adding sea salt to rim my glassware, then throwing the salt away once done -utter madness, there had to be an easier way. I saw a market to provide nicely packaged, accessible and re-useable (recyclable of course) premium flavoured sea salt and coloured sugars for people to have delivered to their homes. 

Staying in IS the new going out. I want to bring an extraordinary cocktail experience into people's homes. The Salty Rim Co. wants to deliver world class cocktails, every single serve. You mix the drinks, The Salty Rim Co. will deliver the theatre. We want to teach, via our website, how to make the perfect cocktail using premium products and we want to provide the salty or sweet products to adorn your cocktail rims.

Our small family team consists of me and husband David. My sister, Faye, will be our in-house artist and will provide the artwork for our range of products and merchandise. My other sister, Rachel, has a business degree and will provide guidance. I'm truly passionate about bringing these products (and others already in the pipeline) to the market.

This crowdfunding project will enable us to get off the ground with production costs, marketing and to initially launch four products. We are a small family start-up and looking for support to enable us to grow this UK business and expand our range.

The UK cocktail market is currently valued at £587m. Our target consumers are aged 18 - 54. Consumers under the age of 35 account for a significant 29.9% of industry demand. Consumers aged 35 to 54 represent a very substantial 39.4%. In the UK these two consumer segments add up to just over 30.5m people. Our aim, by year 5, is to sell to 0.5% of our target groups.

Cocktails are little pieces of art; it's one of the reasons why we love them. Finest ingredients, carefully blended and beautifully presented. Move over da Vinci, Picasso, Turner; cocktail minx incoming.... Hello Salty Rim.

Rewards

This project offers rewards in return for your donation.

£100 or more

£100 Reward

Receive our 4 launch products together with all 4 Salty Rim girls postcards, drawn and signed by artist Faye Browning - Limited editions. As a thank you for your pledge we'll include your name (and logo) on our website supporters page and share across social media.

£25 or more

£25 Pledge Reward

Be among the first to receive our Classic Margarita Salt & Tin. As a thank you for your pledge we'll include your name (and logo if applicable) on our website supporters page and share across social media.

£50 or more

£50 Pledge Reward

Receive Classic Margarita Salt & Citrus Margarita Salt. As a thank you for your pledge we'll include your name (and logo if applicable) on our website supporters page and share across social media. You will also receive postcard signed copies of 'Margarita' and 'Emerald' Salty Rim Co. girls, drawn by artist Faye Browning. Limited editions.

£1,000 or more

£1000 Pledge Reward

How can we ever thank you? We can try by sending you all 4 launch products, 4 signed framed prints - limited edtions - by artist Faye Browning and if you so wish you can be added to our supporters page with a logo and link to your business.

Let's make 'The Salty Rim Co Project' happen

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