Developing audiences for The Moors at Tara Arts

by Two Gents Productions in London, England, United Kingdom

We did it
On 14th September 2018 we successfully raised £4,532 with 77 supporters in 28 days

Getting the word out: developing broad & diverse audiences for THE MOORS by Tonderai Munyevu @ Tara Theatre, London from November 7-24, 2018

by Two Gents Productions in London, England, United Kingdom

This new production has received funding by Arts Council England and is generously supported by Tara Arts. We now need to raise an additional £5000 to make sure we perform to a full house every night. The money raised through crowdfunding is going to cover the cost of 2 Audience Development Officers, a Press Agent, posters, flyers & social media advertising. Our aim is to reach out especially to young, urban, diverse London audiences (read through our rewards to find out more).

About the show:

“This man here, has experienced what we have only read about… why, this Man is Othello”

Two spirited men arrive in London looking for Shakespeare. They say they are from Balaika, Africa. They have passed through fire to be here and are determined for the great man to hear their stories.

Alas, Shakespeare is dead! However, his theatre still stands. Soon they find themselves swept up and placed on stage in front of an expectant audience. Fame, fortune and two smitten actresses await. But, can they survive the hostile environment?

In triumphantly energetic style, two actors (last seen together in Sizwe Banzi is Dead at the Young Vic) play men, women and immigration police to portray this funny yet moving story of love, friendship, and ambition. A vibrant and utterly engaging theatre experience not to be missed.

Performed by Sibusiso Mamba and Tonderai Munyevu

Written by Tonderai Munyevu

Directed and produced by Arne Pohlmeier

Reviews of previous Two Gents productions:

"Uproariously entertaining" - The Guardian

"A rollicking, fast-paced bit of storytelling" - Time Out

"A radiant examination of our own humanity" - RemoteGoat

Performances: Wednesday 7 to Saturday 24 November 7.30pm

Matinees: Thursday 15 & 22 November 2pm | Saturday 17 & 24 November 3pm

Seat prices: £16.50 Full/ £13.50 Concessions | All performances

£13.50 SW postcodes offer | All Mon and Tues performances

10% group discount on 10+, including schools


This project offers rewards in return for your donation.

£27 or more

9 of 25 claimed

The Double Club

The Moors is a great new show and we want as many people as possible to come and see it - including you! This donation supports the work of our Audience Development Officers & gets you a free ticket to our opening night (7.30pm, Wednesday, 07.11.18)! If you provide your address we will post you your ticket along with a thank you note.

£10 or more

4 of 10 claimed

The Single

This campaign is about audiences - making sure we perform to a full house every night. We are going to hire 2 Audience Development Officers who are going to help us reach out especially to young, urban, diverse London audiences. £10.20 pays for one hour of their work. As a thank you for this pledge we will send you a thank-you email, offering an insight into the work they will have been doing on that particular day.

£20 or more

3 of 20 claimed

The Double

Our Audience Development Officers are crucial to the success of The Moors - their work in contacting schools, community centres, youth theatres, distributing flyers & managing our social media campaigns will bring bright, young, vibrant London audiences to our shows. £20.40 pays for 2 hours of their work and as a thank you they will send you a postcard with a written update on a day's worth of their activities in the run up to opening night.

£33 or more

4 of 33 claimed

The Triple

Help us sell every single ticket available. Making The Moors a sell out success is really what's going to bring our work to national attention - we want to tour, get our work published and filmed and reach as broad an audience as possible. Be part of the experience. £33 gets you a free ticket to our first performance (Wednesday, 07.11.18) and a free drink at our pre-launch bbq (date & venue tbc).

£72 or more

4 of 20 claimed

The One Full Day

This donation covers one full day dedicated to audiences - reaching out in person, over the phone & through social media. Spreading the word about this fun, engaging & relevant new show. With £72 you are making a big difference to our campaign. We want to reward you in 3 ways: - a free ticket to The Moors (you choose the date) - free food & drink at our pre-launch bbq (date & venue tbc) - a special mention on our website.

£179 or more

2 of 28 claimed

The Solid Fifty

A solid 50%, i.e. half a week of audience development work - that's what this donation covers. If 28 people give this much each we will have reached our Crowdfunding target of £5000! And as a thank you we will reward you with: - 2 free tickets to The Moors (on a day of your choice) - free food & drink for 2 at our pre-launch bbq (date and venue tbc) - an extra special mention on our website.

£357 or more

0 of 14 claimed

The One Full Week

This donation gives us a full week of audience development. If 14 people give this much each, we'll have reached our target. Your reward: - 2 tickets to The Moors (you choose the date) - food & drink for 2 or more at our pre-launch bbq (date & venue tbc) - a super special mention on our website - a signed poster.

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