What is the LifeLine App?
At the moment it is just a big idea. but that's where you come in.
The LifeLine App is a new concept in mass participation charity fundraising. We are currently in the development phase and raising start up funds with traditional challenge sponsorship and through Crowdfunder. TheLifeLine App aims to be, well… a lifeline for smaller charities doing outstanding work. We aim to make big donations to change the outlook for these hardworking heroes, for the benefit of the communities and people that they serve.
When we are up and running, The LifeLine App will be a digital only platform with less running costs and less bureaucracy - this means that more of your hard earned pennies will go to the people that need it and faster. One day we hope to have an emergency fund that will be accessible at the drop of a hat.
What is the Plan?
Well, phase one, which is the development of the platform will cost £3000. I am trying to raise funds for this though the more traditional route of challenge sponsorship by running. I would say I am averagely fit and I have applied for the London Marathon next year. I decided that I could try a half marathon to get cracking then hopefully the Marathon will pay for phase two.
The LifeLine App is not yet a registered charity, because we are not ready for that step - we need to raise a minimum of £5000 per annum, but we are working towards it. So we are using Crowdfunder to act as a portal for our start up funds rather than the normal charity sponsorship routes. The funds raised here will go into an earmarked account and we will continue to build – unless we hit the target first time out – then we’ll just get up and running!
We won't be having any fancy launch parties, or platinum version product rollouts, so it is hard to come upwith a tangible ‘In Return’ offering. However the donations and rewards page outlines what you will personally get from me for your trust and generosity.
The LifeLine App has the potential to scale very quickly and will offer global reach right out of the box. If we are lucky enough to raise the funds we need to start, we could have £1m ready for donation in time for Christmas.
I think that there is an untapped ocean of charitable folk out there, who are prepared to help but find it hard to make time. I am sure you would agree that we all work hard and sometimes even 5 minutes can be hard to find, as can even a fiver. We would like to make charity donation simple and good value.
I have chosen to 'keep what I raise' this way, even if we dont get close enough to get started - we can add to your generosity in the future. I have also put my stretch target to £5000 - who knows maybe together we can become a charity right off the bat!!