The Five Ingredients Challenge

by inventure in London, England, United Kingdom

We did it
On 30th November 2017 we successfully raised £3,505 with 46 supporters in 28 days

Welcome! We are Team Inventure and are proudly raising money to prevent food waste and fight hunger across the U.K.

by inventure in London, England, United Kingdom

Long Story Short

There are 8.4 million people in the UK who are struggling to afford to eat. At the same time every year, UK households waste around 7.3 million tones of food (worth £13bn). 

60% of Brits say they barely waste any food, although the average home throws away the equivalent of six meals every week. 

Our goal is to prevent food waste and fight hunger in the UK & we need your help

Is The Problem Really Bad? 

No; unfortunately, it’s even worse than you think! 

Since 2013, hunger in the UK is at the level of a “public health emergency”. 8.4 million people in the UK are struggling to afford food; over 4 million people face severe food insecurity.  This means that their food intake is reduced significantly and children are often hungry.   


What About the Food Waste? 

Yearly, UK households throw away around 7.3 million tones of food and up to 60% of that food could have been eaten. 

The amount of produce households could have eaten or drank is 4.2 million tonnes! It is enough to fill 210 Royal Albert Halls!!! 

The question we ask is: why do we keep wasting food when 8.4 million families are struggling to put food on the table

Anything Else? 

Apart from a terrifying social impact, the food waste issue also has serious environmental implications. 

Most food wasted reaches landfill sites through our rubbish system, which emits methane, a powerful greenhouse gas 25 times more powerful than CO2. Stopping food waste would save 4.4 million tonnes of CO2 a year - the equivalent to taking one in four cars off the road. 

Here Is What We Are Doing About It   

It is time to hear the voices of the hungry!

It is time to stop wasting and start sharing! 

We, together, as one can help prevent food waste and fight hunger. To keep it fun, we have created a 5 Ingredients Challenge and we would love you to join!


JOIN US for a #5ingChallenge Today! 

  • Visit Mealz to spin the wheel and get recipe inspirations 
  • Cook a simple and delicious 5-ingredients dish (spices not included in the 5 ingredients count) 
  • Share the picture of your meal on Instagram with #5ingChallenge
  • Nominate 3 of your friends to do the same
  • Please consider donating to a good cause 

The money raised will be given to MKTG. They will help us pass it onto the Soup Kitchen London and provide food to people in need.


This project is organised by a group of Westminster Business School students in partnership with MKTG and Mealz

From left to right: Jayanth Jayaraj, Sofia Fominova, Natalia Thellefsen, Mohammad Amir, Youssef Shareef.


This project offers rewards in return for your donation.

£5 or more

£5 Reward

A Thank You note

£10 or more

£10 Reward

A Thank You video

£20 or more

£20 Reward

First 20 to donate receive Tea Hampers , and a Thank You video

£50 or more

£50 Reward

The first 5 receive a luxury box of chocolate and a copy of "Unspoken World" magazine

£100 or more

£100 Reward

A chance to win a pair of Snapchat glasses and a cookbook

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