The Architech Club

by Gemma Blezard in London, England, United Kingdom

The Architech Club
We did it
On 30th March 2020 we successfully raised £4,377 with 37 supporters in 28 days

Create a home for exceptional Salesforce professionals to focus on giving brilliant advice and assurance - reducing red projects!

by Gemma Blezard in London, England, United Kingdom

The Architech Club is a Salesforce consultancy specialising in advice and assurance. We work on sales, customer relationship management (CRM), customer portal, social and contact centre transformations that include Salesforce technology. Salesforce is the number 1 CRM technology platform in the world and an increasingly central feature of companies' digital transformation strategy.

Why the Salesforce ecosystem needs the Architech Club

Companies are implementing Salesforce without a clear strategy and plan for scale. The results are technical debt and rework which ultimately results in higher costs and a much longer time to value. Great for an implementation partner, who can sell more hours, but what about the customer?

With so many companies undergoing digital transformation projects and choosing Salesforce for their sales, portal, marketing, social and service needs, I believe we have a responsibility to help them make informed decisions with confidence. They also deserve to have well-designed solutions that are built to last. So I want to build The Architech Club to advise and help them consider the wider impact of their decisions. 

I also want to help Salesforce professionals use their delivery experience well and grow their careers further. With Salesforce looking to create 4m jobs in the next few years, senior professionals play a significant role in reaching this goal.

Why's this idea so different?

No one else is offering advice and assurance alone. I'm planning to offer a subscription-style consulting service, where the cost is fixed, nothing's out of scope and we can offer the expertise of the most talented professionals in the sector. We won't be configuring or coding on Salesforce.

Founded by a Salesforce Champion

I love working with the Salesforce platform. I'm what we would call a Salesforce architect. I have sixteen Salesforce certifications and am actively working towards the notoriously tough Mother of All Salesforce Certs, the Certified Technical Architect. Architects are delivery leaders. They make technical and project decisions by weighing up pros, cons and considerations. I've spent the last 5 years encouraging people to think beyond their focused implementation of Salesforce features and to consider scalability, growth plans, culture, data, governance and wider technology landscape.  

In 2017, following a life-affirming experience with breast cancer, I decided to expand my credentials. I didn't want to study alone, so I founded a small group, which grew into a global movement called Ladies Be Architects. It's led by women, but creates content for everyone, focusing on active study. The initiative has accelerated the careers of over 4,000 people around the world by preparing them for certification. It's also made the Architect job role very popular, forcing Salesforce to respond by creating events and programmes to support the worldwide demand. I've since been rewarded with Salesforce MVP status and the BIMA100, TechWomen100 and Women in IT Excellence awards for my efforts in this sector.

Despite doing my hobby as a job, however, my motivation took a hit many times when I saw that I couldn't often offer the quality of approach I wanted to. I wasn't involved until after a project had been sold, so I had to work with whatever scope, budget and people constraints I'd been handed. I also had targets on my back - utilisation being the main one. In many firms, if your util isn't high enough, it restricts your career prospects. I was outgrowing my delivery role but couldn't progress because of the way my expertise was (or wasn't) sold.

We're Delivery People, Not Marketeers

To do this, we need help with business development and marketing. As a delivery expert, marketing strategy and business development are completely new to me. I would like to invest in getting our message right and visible in the right way. As we're brand new, and there are only a certain number of hours in the day, we rely on experts to help us with this.

We're planning to run a launch party, a blog, explainer video and a series of thought leadership events and we would love to have your participation. Take a look at some of the rewards we're offering to see what takes your fancy. The Architech Club is globally visible thanks to the success of Ladies Be Architects, and we're keen to increase that on the business side.

Why wouldn't an implementation partner do this?

Implementation partners don't have the time to throw resources at developing operating models; they have to grow talent, increase revenue and keep their people billable. With a variety of skillsets, implementation experience is the best way to grow that talent. So we're not into competing with them. Instead, we want to enhance their implementation experience by bridging the gap between the customer's strategy and their delivery outcomes.


This project offers rewards in return for your donation.

£1,000 or more

0 of 10 claimed

2-day workshop to discuss your CRM strategy

Whether you've got a CRM solution or not, we'll send a Salesforce architect to your offices for a 2-day workshop to strategise your CRM approach. We have 10 of these to offer at cost

£20 or more

Architech Club t shirt and stickers

To share how grateful we are we would love to send you a t shirt and stickers!

£30 or more

£30 donation to Ladies Be Architects

Pledge £60 and we'll pass £30 of each donation to Ladies Be Architects in support of their efforts to encourage Salesforce professionals into senior technical roles. Ladies Be Architects promotes career development through active study, sharing stories and celebrating the success of senior Salesforce practitioners.

£60 or more

£30 donation to PEPUpTech

Pledge £60 and we'll pass £30 of each donation to PepUp Tech to support their international expansion. Stand up for inclusivity, and equality in support of the next generation of tech leaders. HELP SHAPE THE NEXT ERA IN TECH. PepUp Tech gives motivated, underserved students the access, skills, mentors, and confidence needed to begin careers in tech and help diversify the industry.

£60 or more

£30 donation to Supermums Global

Pledge £60 and we'll pass £30 of each donation to Supermums Global. Supermums empowers parents into well-paid, flexible work with Salesforce. As a social enterprise, they are passionate about making a change in society by empowering women in tech and championing flexibility in the workforce. That’s why they are on a mission to train 200 parents in Salesforce by 2020, so they can step into a new, flexible Salesforce career.

£60 or more

£30 Donation to Astriid

Pledge £60 and we'll donate £30 to Astriid. Astriid's mission is to help people with long term, chronic illness find meaningful work. We believe that the value of work is far more than the wages that are paid. Work provides normality, routine, challenges and rewards and help gives our members a positive mental attitude. Astriid helps bridge the gap between the Invisible Talent Pool & the UK skills crisis.

£100 or more

Guest Writer for our Blog

We're always interested in hearing from writers for our upcoming blog, so if you've got something to say about technical debt, time to value, agile, technical and enterprise architecture we'd love to feature you.

£500 or more

Speak at one of our events

We hold thought leadership events and have backing from some awesome people at salesforce who kindly give us event space. We’d love to have you share your views on relevant topics at our events.

£800 or more

Gemma as a keynote speaker

Have our award winning founder come and speak to your teams about diversity in tech, encouraging women to take on leadership roles and her personal experiences balancing this with motherhood and critical illness

£1,500 or more

0 of 1 claimed

Launch party photo booth

Showcase your brand in a photo booth at our launch party in May 2020 - our community loves to get together and they’ll see your support for years afterwards!

£2,500 or more

0 of 3 claimed

Speaking role in our video

Consultancies achieve better engagement when they share videos of what they do. This one will be on the front page of our website and Salesforce AppExchange listing - the first thing they’ll see! Here’s your chance to be a customer or consultant in our video - and you’ll have a speaking role too!

£3,000 or more

0 of 4 claimed

Launch party VIP area

Bring your favourite guests to our launch party and enjoy your own exclusive VIP area. We’ll even throw some drinks in for you

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