Swish with Laura

by Laura in London, England, United Kingdom

Swish with Laura
We did it
On 30th April 2020 we successfully raised £1,016 with 42 supporters in 58 days

Swishing (swapping) pop up events in London and beyond. Reduce waste, save money, meet new people and help local communities!

by Laura in London, England, United Kingdom

New stretch target

I would use the money to host events in public places, primarily the funding would help to cover hire costs and transportation where necessary, but also it would aid marketing incentives to encourage more visitors.

Extra money would create marketing incentives such as goody bags for customers filled with sustainable living products. Some work could be outsourced in order to show support for designers, creatives and small businesses.

I would also seek to collaborate with other waste reduction organisations such as food waste charities with the goal of hosting extra special events, for example clothes swapping with surplus food canapés and cocktails.

The aim is for members and attendees to declutter, reduce waste, meet like minded people and be happy in the knowledge that profits will go back into the organisation and to various charities.

Firstly, thank you for taking the time to read my story and check out my project!

I am an individual aiming to organise more regular swapping events (clothes, accessories, books, homeware etc). Members would, in time, be able to access a website to do online swapping. Profits would be reinvested back into the organisation.

The main image is me and some friends at a charity swish I organised in January, fundraising for Mind as I was due to run a half marathon prior to the Corona outbreak... still, everyone got something out of the swish, it was a fun get together and we all left with items we may never have discovered in the shops! 

I live in London so I am aiming to progress from currently organising swaps in public places here to renting my own storage space which would help me plan the perfect swishing events with the opportunity for people to network, meet others and/ or have a guilt free "swapping not shopping experience". The space would be useful for storage for future swaps as well as organising items for online swappers. 

I pledge to donate a proportion of surplus stock each month to a charity of my choice and will be keen to keep this varied to reflect the many causes I care about. The more people who are able to pay to attend swishes and grow the business by word of mouth, the more we can collaboratively give to those more in need, those living in hardship. This activity would be marketed on my Instagram and Facebook pages, and in time on a website.

Money raised through my Crowdfunder project would be used for the following purposes (list subject to extend depending what is best for the business to benefit its users):

  • hire cost for event space
  • Invest in a quality website
  • public liability insurance for events
  • marketing
  • transportation costs (in time, I would like to bring Swish with Laura further afield and venture outside of London!)
  • Collaborate with other small business and non-profit, female-founded organisations
  • I am also keen to organise swishes for hen parties, birthdays, baby showers and corporate events as a more sustainable way of getting people together over a drink or two and having a clothes swap

Those interested would have the option to subscribe to their choice of membership type with subscription starting at no charge to premium memberships offering a range of perks to further personalise the experience of swapping not shopping. My swishing events would be charged with a limited number of tickets per event to avoid crowding and keep the swap enjoyable for everybody. A loyalty scheme would be put in place to encourage repeat visits, along with a referral scheme which would be trialled to increase word of mouth custom.

Funds will be reinvested back into the project, as my aim for the project is to be a not for profit organisation.

Swaps were intended to be once a quarter in the London area, and any outside of London to be considered, but since the Covid-19 pandemic swaps will be virtual until further notice.

 My main demographic is adults, mostly women from my experience of organising and attending swapping events, but of course not limited to women only. Families may well benefit from this service as it keeps costs low, encourages reuse and is basically another opportunity for hand me downs. Anybody keen to reduce waste in all areas of their life, but particularly fashion, those looking to both declutter and reduce their spending, those interested in green issues and keen to meet like minded people are all welcome to join my venture.

Photos of my handmade candles can be seen below, these will be one of the rewards I am giving to those who sponsor my project. Please note colours and designs are subject to change - any questions, please feel free to contact me on on my Instagram or Facebook page.


This project offers rewards in return for your donation.

£10 or more

£10 Reward - swish party ticket + card

Swishing ticket to be used at any of my events in 2020, plus a handmade thank you card (please note events are most likely to take place in London)

£1 or more

£1 - personalised thank you!

I will share your page on social media and thank you for your pledge!

£3 or more

£3 - charity swish ticket + personalised thank you

In light of the current Coronavirus pandemic, I am waiting until it is safe to hold my next swish. Anyone who pledges £3 and wishes to attend will receive a ticket. All profits will go to charity and I will aim to involve local small businesses to help support them in what is a very challenging time!

£5 or more

Raffle ticket entry

A £5 rewards gives you entry to a raffle; prizes include a selection of beauty products which you could keep or give to a loved one as a gift!

£15 or more

1 of 25 claimed

Handmade scented candle (inc. P+P)

Handmade scented candle including postage and packaging

£30 or more

8 complimentary tickets to one of my swishes

8 complimentary tickets to one of my swapping events, including a glass of prosecco per person on arrival.

£50 or more

0 of 50 claimed

4 VIP tickets to my swish + prosecco and goody bag

4 complimentary tickets to one of swishes, plus a goody bag of sustainable living products per person and glass of prosecco each.

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