Leather and fur are a dying trend. Literally. It is time that we stop taking advantage of animals and seek to the many alternatives that deliver the same look in a sustainable, ethical way.
Much more polluted than the meat industry according to several studies, including one completed this year. California, a state with leading environmental policies, is taking a stand and banning fur production from 2023, and we believe leather is next.
POA LONDON is a Swedish London-based accessories brand. Creating vegan, animal friendly products began after we realised that most premium brands don't offer any sustainable options to their consumers, making it almost impossible to break the bad circle of the leather industry. We have watched countless documentaries about the environment and other related concerns such as animal cruelty to further inspire us to make the best product we possibly could.
The name POA means flower in Maui, Hawaiian. The simple and effortless beauty of a flower is what we want to deliver in our products. The brand is also named after the founder's mother to further reinforce the idea of nurturing.
We want to make people more aware of the environmental impact of leather. By investing in POA, you will help us to develop our accessories brand, and you will spread the word that leather is destroying our planet. Your support will enable us to make products such as wallets, keychains and bags available for both men & women. We need you to expand and spread our message. The more we grow, the more we will give back to our planet.
We aim to deliver a bag that is affordable to everyone with a good purpose. To reinforce our ideas with actions, we will work with Gloucestershire Wildlife trust and donate from our official website sales made on our new collection out this spring. Gloucestershire Wildlife reintroduces native species that have become extinct in England and care for their nature reserves by planting trees, creating deadwood, and managing flooding naturally.
POA LONDON© owns the design rights to its optical illusion print which is inspired by the ageing lines in tree trunks.
As an animal-friendly and sustainable brand, our print is inspired by a coppiced tree's ageing lines. Trees have long represented graceful ageing and nourishment. Their rings tell us about their past and are inspirational as we look to the future. We are a new brand, gaining experience and shaping our future each and every day. We react to the world around us. We age, we change and we want different things. POA LONDON represents nature while remaining on trend and in fashion. We are the go-to accessory for people who want to do more for their planet and sense of self. As a new brand, we will be able to grow with an audience of Millennials and Generation Z to influence market trends. Because this brand was founded by a Millennial, it understands the desires of the next generation, reflecting on growth and changing in a positive way. The change in policies, politics, and who we are is demonstrated in the geometry of the design and the connected lines. Our print symbolises a growing generation emerging from the lines to create their own shape while staying true to nature.
We are proud to be one of the first brands offering NON-plastic and biodegradable phone cases made out of wheat straw. The cases wont contribute to the toxic and environmental threat of the plastic industry.
Our Phone cases come with our unique pattern on the back in a navy blue & black and white classic pattern.
Join POA London and combat planet destruction. By supporting POA you will not only help us grow and spread our important message, but you will also stand for our planet and the future of humankind.
The Italian material Ecolorica is the material we want to produce our upcoming lines with. Your support will allow us to do this. It is the most sustainable and best imitation of leather on the market. It is an eco-dyed and highly versatile material. We are seeking funding to produce exclusively with Ecolorica at our Portugal manufacturer.
Gala Style Magazine Germany, September 2019
BDA LDN, November 2019
TATLER Magazine, January 2020- March 2020
By contributing to POA LONDON we will be able to continue to develop our animal-friendly brand, and help spread the awareness and donate money to charity.
But we won't be able to achieve any of this without your support! If you believe in our mission, please give to this kickstarter.
Select your pledge and spread the word.
Together that we can reshape the industry.
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Thank you for your support!!
from team @ POA LONDON