Sustainable Fashion Brand - Ashley Raynor

by Ashley Raynor in Coventry, England, United Kingdom

We did it
On 18th December 2019 we successfully raised £100 with 1 supporters in 47 days

We love what we do! Please support us so that we can continue to create fashion that is sustainable and break into the fashion industry.

by Ashley Raynor in Coventry, England, United Kingdom

Industry Background

The UK spends around £82million per year sending around 350,000 tonnes of clothing and textiles to landfill every year.

Most people don't know where their clothes come from, who made it and how? How much water is used? How many chemicals are in the dye? How much pollution is created? How much waste is there? How many countries have these clothes passed through?

Currently the focus on sustainability is at an all time high. People are beginning to ask more about the origin and production of their clothing.

Looking at these figures and having witnessed the fashion industry first hand I wanted to be involved in creating a kind, ethical, transparent brand that puts sustainability at the forefront of everything it does.

Our Goal
We set up this brand two months ago and it's our goal to run a sustainable fashion label using recycled fabrics, organic fabrics and innovative fabrics such as cork (tree bark). Providing jobs and ongoing work to people in the community around me and keeping a small, ethical label.

Currently, in our small brand, we buy in the raw materials (un-dyed natural organic denim for example) we then hand dye the fabric using eco dyes. These use less water and cause less pollution than industry standard methods. Once dried, we then hand print the fabrics using eco binders and pigments. These are also Vegan. We then make everything ourselves within the studio.

In the last 2.5 months since graduating and launching the business we've gained a lot of press and traction. We have shown the collection at New York Fashion Week and are in the current issue of British Vogue Magazine. Our press page can be found here:

Where will the funds go?

The funds will be used to create a Spring / Summer collection with a wide range of sustainable fabrics. Initial designs for the collection include using fabrics made from recycled plastics taken from the ocean and more use of the cork materials (sustainably harvested) to highlight a greater use of existing materials to create beautiful but environmentally friendly clothing that is more easily accessible.

The collection will be used at events such as the Macmillan Cancer Support Charity Fashion Show next March.


This project offers rewards in return for your donation.

£100 or more

Screen Print your own Bamboo T Shirt at our studio

A private tour of our studio in Coventry, UK. Tour the studio and try your hand at screen printing and print your own Premium Organic Bamboo Cotton T Shirt to take away.

£20 or more

£20 Gift Card

a £20 digital gift card to use across the site, including on sale items.

£42 or more

Premium Bamboo Cotton T Shirt inc. Gift Packaging

Your choice of design of 1 Premium Organic Bamboo Cotton T Shirt. All designs are hand created and then hand printed using eco dyes. This price includes Gift Box, Gift Packaging and Shipping are included. You will be contacted for your chosen design, size and colour. Designs can be found at

£50 or more

£50 Gift Card

a £50 digital gift card to use across the site, including on sale items.

£100 or more

£100 Gift Card

a £20 digital gift card to use across the site, including on sale items.

£280 or more

Kosmos Bomber Jacket

Made from Organic Denim. Hand dyed, hand printed and hand foiled. A truly unique and wearable piece. It features a 56cm black & silver zip, a hidden sleeve pocket with an invisible zip and 2 x front welt pockets. Finished beautifully with a metallic silver lining and organic cuffs, neckband and waistband. You will be contacted to choose a size after the closing date. UK sizes 4 to 30 available. Your jacket will be made especially for you

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