Sustainable brand launch

by Marina Ignarski in Shorwell, England, United Kingdom

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To bring light to sustainable fashion and lower environmental impact. My aim is to use largely sustainable fabric in my collections.

by Marina Ignarski in Shorwell, England, United Kingdom

Taking it as a starting point the troubling fact Eileen Fisher (2016) highlights ‘ The clothing industry is the second largest polluter in the world…second only to oil.’ This shows the materials and cheap manufacturing used in the Fashion Industry can have a negative effect on the environment and ultimately on us. I see this as a motivation for creating a more ethical approach.

As a sole trader, my aim is to launch my business as a company which creates sustainable slow fashion collections. Slown fashion aims to cut down on the throw a way culture prevalent in society. By being honest and transparent, the brand will create garments with quality in mind. This combined with the intention of customers building a deeper relationship with the garment, is at the heart of what slow fashion is. The garments will be designed to be wearable art which we hope the client will treasure, pass down through generations or recycle instead of ending up in land fill. The brand will also cut down on excess by designing fewer collections with emphasis on quality rather than quantity.

By using sustainable fabric such as peace silk, organic cotton and pineapple fiber, my vision is to reduce environmental impact.

The use of peace silk allows the moth to safely emerge from its cocoon unlike usual silk cultivation where the moth is boiled to death. Another benefit of organic fabric is that they are free from harmful pesticides in the production process. This also means less fossil fuels burnt.

The funding will allow me to create samples for my Autumn 2018/19 collection and launch the collection to clients. I hope to be able to make ties with British garment factories as well as use my current connections with sustainable manufacturers in India who create embroideries, cultivate organic fabric and provide digital printing. These connections bring future employment in rural parts of India and pay a fair living wage. 

The funding may also lead to future employment of staff as the company grows. I anticipate that staff such as a seamstress/ technical designer may join the business on a free lance or permanent basis in the future. I will use funding to purchase sustainable fabric and the hiring of models and makeup artists for shoots. The plan is that a proportion of the income from the business can go back into the business such as purchasing studio sewing equipment or screens for screen printing. 

Currently I am converting a stable into a studio which is hoped to be insulated and lit with studio lighting. Funding will help pay for a decent floor and add a level of professionalism to the brand.

This studio will be the main head office/studio where all the ideas start! I also hope to be able to hire interns and pay them a living wage. Future ideas are to collaborate with WWF and other sustainable businesses to bring greater light to sustainability.

Collectively we are all responsible for the future of our planet. My collections are based on the belief that sustainable fashion can have a better impact on the environment. As Edwina Ehrman (2018) curator of the recent exhibition Fashioned From Nature at the V&A believes, it is not too late to make a difference. Ehrman (2018) argues ‘The hour is upon us, but if we act swiftly and boldly we can leave a world to future generations marked not by the suffering of nature and some of the people, but by a world marked by human progress.’ The brand aims to show that sustainability can be cutting edge, and in the long run beneficial to mankind.  Lets make sustainable fashion a wide spread action. 


This project offers rewards in return for your donation.

£30 or more

Organic T shirt reward

A sustainable tee shirt of your choice from my Tee Mill range.

£1 or more

Sense of satisfaction

Give yourself a warm fuzzy feeling of satisfaction for helping. You're awesome. Give yourself a pat on the back!

£5 or more

Coffee reward

I will buy you a coffee or hot chocolate to say thank you. Offer open to Londoners and Isle of Wight.

£10 or more

Illustration reward

An illustration-custom made of your choice, mounted and A4.

£20 or more

0 of 5 claimed

Makeover reward

Free makeup consultation and party makeup for an evening out with a makeup and beauty therapist. Either visit my retreat on the Isle of Wight or I can come to London to give you a glamorous makeover fit for a princess.

£20 or more

Pom Pom Workshop

I will teach you the art of making pom poms using a pom pom maker and also how to make pom pom animals, decorations and garlands. (1 hour long workshop). Wool and pom pom maker provided as well as tea and biscuits. Location: Isle of Wight.

£30 or more

0 of 1 claimed

Bespoke Organic T Shirt

Bespoke one off design on a organic Tee Mill t shirt. You give me the brief and I design you your very own design only you have.

£30 or more

Pet Portrait

Pet portrait. Send a picture of your pet and I will draw it. You can live anywhere in the world and send your pooch or cat picture to me via email.

£50 or more

Watercolour lesson

I will teach you the basics of watercolour in a 2 hour workshop at a beautiful location on the Isle of Wight. Bring along a photo of your choice, a palette of paints and I will teach you the rest.

£50 or more

Book Illustration

I will illustrate a poem or book you have in mind whether it be to publish/self publish in print or as an e book.

£60 or more

Duo Organic T shirt reward

2 organic tee shirts from my range printed at Tee Mill.

£100 or more

0 of 10 claimed

Massage Treatments and sustainable clothing

2 sustainable t shirts from my Tee Mill range. This exciting reward also includes a full body swedish massage on the relaxing Isle of Wight or free voucher worth £38 valid for 2 years.

£100 or more

0 of 1 claimed

Bespoke Photoshoot reward

A bespoke photoshoot with a professional photographer and makeup artist. Shoot to take place on the Isle of Wight in a professional studio or on location in the Isle of Wight. A digital set of edited photographs to be given free of charge.

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