The global COVID-19 pandemic has created a very uncertain landscape for creatives and I am a part of them. I launched the first collection one month before the the UK and Europe started the lockdown, eliminating all the retail deals for that season, around 4/5 months of sales. We couldn't promote the brand either as shoots weren't possible, so the press exposure decreased to barely nothing. All the possibilities of making the brand work became incredibly difficult and we lost a too many opportunities and funds.
Mynok is a conceptual brand that aims for transparency, inclusivity and sustainability.
The brand came up looking for equity and understanding that the deep concepts transcend any social construction, we all feel and think about death, love, resilience and resistance.
Mynok aspires to create clothes that express meaning and build a connection between the client and the brand, to create a community, it is a symbol of expression, connection, and a flow of meaning that integrates the real-world concepts into defining beauty and supporting the very needed change of how fashion is presented. Furthermore, because of the state of the current fashion industry and its many unsustainable practices, Mynok is working on a business model that has complete control over the entire production process. The priority is to create controlled, limited edition volumes while always giving back to this upcoming circle.
We produce in London and support the local business. Every single element on our garments, from the person who made the fabric till the pattern maker or photographers have received a fare rate. We source our fabrics from Italy, Uk and South Korea. All of our fabrics come from recycled materials or headstock, making sure that the impact that Mynok produces is the minimum.
At the same time, Mynok is looking for working towards the deconstruction of gender roles, where not everyone can be active and supported by the current structure, being left out of it. The brand is and will keep working to enhance the beauty and precious values of the LGTBQ+ community and will always stand for them, working and collaborating, including them in the economic construction that we are having at the moment.
We just launched our PREORDER shop on the 16.12.20, looking for producing just the needed garments and buying the needed meters of fabric, trims..., a practice that many high fashion brands are using at the moment as a responsible movement toward sustainability. High fashion has a big problem over producing and not recycling the stock and we didn't want to be involved in those practices.
We are willing to continue with the brand and keep growing and keep making the change, but for that we would need to be involved in next London Fashion Week, a great platform for designers. We are already on the calendar but we would struggle creating a new season and all the expenses that come from that.
It would mean the world if you could support us so we could keep going with the next seasons and make this a bigger dream.
You would receive the garments on February and updated along January and a letter with a little present when you have made the purchase.
Thanks a lot for your support and giving us the opportunity of continuing with our dreams,
The Mynok team