Help our business to survive and transform

by Chef Aki in London, England, United Kingdom


£20,000 stretch target 5 days left
100% 51 supporters
This project will only be funded if at least £10,000 is pledged by 1st March 2021 at 10:28pm

The aim of the project is to raise £15,000 to help our award-winning food business stay afloat and recover from the impact of COVID-19.

by Chef Aki in London, England, United Kingdom

New stretch target

The extra money will be used towards pop-up kitchen and festival events where we can diversify our income stream to help maintain our business and make it more robust.


I’m Ahmed Elshimi and I have spent the last 15 years working in the food industry.  I have been a chef for ten years before starting my food business 5 years ago - Wowshee.  

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Wowshee – Vegan Falafels


Over the past five years, I have been running Wowshee - a Falafel street food business inspired by my Egyptian heritage.  The street food business is based in central London with the occasional pop-up kitchen events and festivals across the city.  We have participated in big festivals across London from Notting Hill carnival, Shoreditch, and Halal food festival.


Award-Winning Falafel

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I represented Britain in the international competition in Sweden, Malmo where countries all over the world came to compete for the best falafel.  We were delighted to have won the best falafel sandwich award and to experience our success for the falafel that we serve daily in London.

COVID Impact – Survival of our business

Since COVID I have been out of business completely, due to not being able to secure any financial support.  This has resulted in my business not being able to continue and it has put me in financial difficulties.

Because of the empty offices and deserted streets we have not been able to trade at Soho, Berwick street market for over 6 months.  With the ongoing uncertainty and possibility of further lockdowns in the future; our ability to survive will depend on the support of the community and our loving customers.  

That is why we are asking for a contribution from all those that can help, to raise the £15,000 and to secure a government grant that could help us get back on our feet.

Survival fund

Our business has been operating in London for the last 5 years and unfortunately, after the pandemic, we are no longer able to trade.  We wouldn’t be where we are without our wonderful customers, and this is where we need you more than ever. We cannot survive without the support of our dear family, friends, and customers. Your financial support will keep us afloat and allow us to adapt to COVID-19.  We will be using the funds to help cover the costs of staff, increased rental fees, increased running costs, and delivery service to adapt to COVID-19.


Adapting to COVID-19 

We are looking to transform our business by adding a delivery service in our local area. The delivery service will help us cater to our local community where we can deliver our delicious award-winning vegan falafel every day.  By adding this service to our business, we can adapt to COVID-19 and ensure that we are more agile than the years before.

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation.

£10 or more

£10 - £100 Thank you for your support

We would love your help to bring our business back to life and enable us to fight whatever COVID-19 sends our way.

£100 or more

£100 - £250 Falafel pitta Voucher

10 - 20 free lunch

£250 or more

£250 - £500 Fine dining supper club Voucher

2 - 4 tickets to a fine dining supper club experience hosted by me and the team.

£500 or more

£500+ Private Large Party Voucher

A private party up to 20 people anywhere in London you like.

Let's make 'Help our business to survive and transform' happen

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