How Yogoo! was born...
I’m Dean and I am the co-founder of Yogoo! Natural Frozen Yogurt. As a vivid foodie I decided to team up with my brother Kiki to turn our passion for yogurt and desserts into an enterprise offering healthy food options. This is how Yogoo! Natural Frozen Yogurt was born.
Yogoo! was kickstarted through a Virgin Start Up loan and personal savings in the Summer of 2018. We provide high-quality, low-fat frozen yogurt products through a handful of small take-away kiosks at shopping centres across Surrey and Hampshire.
Yogoo! supports approximately 15 full-time and part-time employees across its locations and we plan to create further employment opportunities post COVID-19. Our frozen yogurt is freshly-made daily using local ingredients and thus supporting other local businesses including dairy and soft fruit farms.
Our biggest challenge ever...
Food & Beverage businesses together with Retail and Hospitality suffered the most since the start of the COVID-19 outbreak. In March 2020, we were forced to close our handful of outlets following the UK Government's advice to shut down all non-essential businesses across the country.
As we operate from small take-away kiosks at shopping centres we had to follow suit and close for business indefinitely. Our dependence on shopping centres means that we are not allowed to serve as a take away kitchen nor deliver Yogoo! to our customers unlike other F&B businesses having independent premises and receiving government grants.
Long story short, sadly we ended up having to close our Yogoo! locations for business putting our future existence, jobs and growth plans at stake.
Future-proofing Yogoo! through your support...
In the current COVID-19 scenario, we are very likely to be forced to close Yogoo! permanently without your support to sustain and evolve Yogoo!'s business model.
Hence all funds raised through this campaign will be used towards the development of a post COVID19 enterprise model to reduce our dependence on retail (i.e. shopping centres) through (1) the development of a delivery framework to bring your favourite frozen yogurt to your door and (2) R&D and product development work to bring Yogoo! to local supermarket shelves close to you.
(1) We are initially looking to raise £15,000 and we will use these funds to develop a ‘delivery-only’ Yogoo! kitchen(s) to make us future-proof our healthy food enterprise against current and future COVID-19 outbreaks and lockdowns.
(2) If we are able to raise further £10,000 through our crowdfunding campaign, then we will undertake product research and development to make our products fit for supermarket shelves and collaborate with local supermarkets to sample, promote and supply Yogoo! to their customers.
Our customers absolutely love Yogoo! and we want to create a frozen yogurt culture in the UK by introducing and rolling out a fresh and healthy alternative to traditional ice creams and desserts to as many people as possible.
Thank you for your support :)
Dean and Kiki