Support Lady Dinah's Cat Emporium

by Lauren Pears in London, England, United Kingdom

We did it
On 29th November 2020 we successfully raised £20,115 with 462 supporters in 28 days

We're on a mission to outlast Covid and save jobs! Join us by shopping our special Pay it Forward pre-sale crowdfunding campaign.

by Lauren Pears in London, England, United Kingdom

New stretch target

£10000 will help us survive, but anything above this will help us thrive! This year we lost 80% of our revenue to Covid but we've continued to pay all our staff and suppliers on time, every time. Additional funds will help us continue to maintain our integrity and commitment to fair business even under difficult conditions. 

Lady Dinah's Cat Emporium is the UK's longest running and original British Cat Café. Crowdfunded in 2013, we've enjoyed 7+ happy years with our community and Covid-19 is putting us, like so many others, at risk.

It has been our joy and privilege to bring happiness to Londoners and visitors over the years and we're committed to adapting and outlasting the pandemic with our full contingent of staff along with us. This is why we are joining the Mayor of London's Pay it Forward Scheme for support through these troubled times. Your pre-purchase now will help us weather the storm with our remaining 8 lives!

During the crisis we have dramatically cut our intakes to ensure our guests can safely socially distance. This is viable only for a short time and the longer the pandemic continues, the greater risk Lady Dinah's faces of closure. The safety of our staff and guests is paramount, so we are seeking crowdfunding as a means to help ride out this challenging time, rather than increasing available bookings (and consequently increasing risk to our guests and staff) to drive revenue. Your support will help us to remain the safest cat cafe in town!

Since we were required to lockdown in March, we've continued for as long as possible to keep our team on 100% pay and we have made no cuts to staff.

We don't want our team to join the ranks of job-seekers until they choose to, and it is our earnest hope that a pre-sales crowdfunding campaign and mayoral support will help us maintain cash flow to keep everyone employed until London returns to better trading conditions. We know from reviews and feedback from you that the humans in the cafe really make the experience extra special, so we hope you'll join us in this effort to safeguard their livelihoods.

In addition, we will step up to the Mayor of London's challenge to use these funds in accordance with the Pay it Forward initiative's eligibility criteria. Some of these funds will therefore be used as follows:

Purchasing electronic equipment e.g. IT kit, monitors, etc.
We will be purchasing the equipment required to set up a Cat Cafe Live Stream, which will run regularly to provide a cats-eye view of life at the Cat Emporium during lockdown #2.

Investing in a customer relationship management tool
We will invest in a new customer relationship management system. Our current systems are all hosted by different providers and using a more comprehensive system would allow us to consolidate all this information and offer better service to our customers.

Investing in measures to make your business premises covid-secure
We have purchased a number of screens for our dining tables and we need to purchase more. We also have increased costs associated with sanitising chemicals which these funds will help us cover.

Investing in an e-commerce solution to help you trade online
Funds will be allocated to paying our online store costs and procuring a wider range of merchandise to build our online retail presence. We aim to stock local handmade goods and help support small makers in our area.

Thank you for visiting our project page; we hope you find something you like among our rewards and we look forward to seeing you at the Cat Emporium! 

Reward Artwork

We'd like to give you a little preview of the rewards we're designing!

Land on your feet mug artwork:

Catmas Mug artwork:


Catmas Card artwork:


Cat Face Coverings (4 pack)


We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation.

£20 or more

102 of 120 claimed

Meowy Catmas 2020 Mug

A limited edition festive mug featuring the Cat Emporium residents enjoying a cosy catmas by the fire. Keep it for yourself or give it to the cat lover(s) in your life! The mug has been beautifully illustrated by our Senior Cat Carer, Amy and will only be available this year. Shipped worldwide (shipping included in pledge amount) This is a physical reward and will be posted to the address you provide to us. Check 'Updates' for artwork

£7 or more

135 of 150 claimed

Meowy Catmas Cards

A set of 5 x C6 size festive cards featuring some of our feline family and envelopes. Blank inside for your own message. Shipping included in pledge amount, we ship worldwide. Check the 'updates' section for artwork! This is a physical item which will be shipped to the address you supply to us. We will ship these items by Nov 15 2020 if they are purchased before that date, to ensure you've got time to send your cards to your friends!

£8 or more

32 of 100 claimed

1 x Catmas Tree Decoration

We loved our Catmas Card Cats so much we decided to make them into tree decorations! You can hang Del-boy, Wendy, Irie, Pip or Baz on your tree this Christmas. Printed in full colour on glittering gold acrylic and hung by a festive ribbon. Check the 'Updates' section for artwork, worldwide delivery available! Also available in a pack of 5 (see rewards listing)

£18 or more

22 of 30 claimed

4 Cat Face Coverings

A Mixed pack of 4 cat face coverings! Ginger & White, Black & White, White and LDCE Green. You can purchase these individually from our online store for £4.50 each plus shipping or get the mixed pack here for £18 (shipping included). 100% polyester (latex free)

£20 or more

91 of 100 claimed

Limited Edition: Land On Your Feet mug

A limited edition mug featuring a cat landing on it's feet - to thank you all for helping us land on ours! The mug is being beautifully illustrated by our Senior Cat Carer, Amy, and will feature a special thank you message from us. Shipped worldwide (shipping included in pledge amount, no extra to pay) This is a physical reward and will be posted to the address you provide to us. We will share design artwork in the 'updates' section!

£30 or more

eVoucher for Cafe or Online Store

Pledge £30 and we'll issue you with an electronic gift voucher for our booking system or online store to use at a later date. Vouchers will be valid for 2 years from the issue date! This is an electronic reward and details will be emailed to you on the fulfillment date.

£32 or more

34 of 50 claimed

5 x Catmas Tree Decorations

Enjoy the full set of Cat Christmas Tree Decorations: Del-Boy Santa, Snowman Wendy, Reindeer Baz, Angel Irie and Elf Pip! Printed in full colour on glittering gold acrylic and hung by a festive ribbon. Check the 'Updates' section for artwork, worldwide delivery available!

£75 or more

11 of 12 claimed

Your name on our wall

Lady Dinah's will prepare an honor board which will features all the donors who select this reward. Your name will be engraved on a metal plate and added to our honour board and displayed pride of place in the Cat Emporium indefinitely as one of our Covid Saviours!

£100 or more

10 prepaid visits

Pledge £100 today and we'll set you up with an account on our booking system with 10 x prepaid visits for £10 (usual price £15). Your prepaid visits will remain on your account for 2 years and can be used to book for your friends and family as well! This is an electronic reward and details will be emailed to you on the fulfillment date.

£150 or more

High Tea for 6

Save £30 when you pre-purchase High Tea for 6 at our special crowdfunder price of £150 (usual price £180). Code is valid for 2 years. This is an electronic reward and details will be emailed to you on the fulfilment date.

£2,000 or more

The cafe to yourself, all day

Ever wanted to have a world-famous cat cafe all to yourself from 12 noon until 6pm? Invite your friends and whomever you're allowed to (please note our minimum age limit of 12 years still applies as do any govt restrictions that may be in effect at the time). 3 months notice is required to secure your date. Please note this is site hire only and you and your guests will need to purchase food and beverages on the day.

£12 or more

50 of 50 claimed

Cat Paw Bookmark

Never lose your page thanks to this kitty paw to hold it in place! Hand-crafted by Luca (former Barista at Lady Dinah's), The Paw is cast in light-weight resin, hand- painted with acrylic paint, finished with satin sealant and is attached to a hand-cut wooden placeholder. The Bookmark is about 6.5 inches (16,5 cm) long. These are 100% hand-made so there may be some variation in design. See the 'Updates' section for photos.

£28 or more

1 of 1 claimed

Handmade Embroidery by Jay

A handmade one-of-a-kind item - Jay's embroidery is a 6" hoop and features a quote from Colette 'There are no ordinary cats,' on a green and white dotted background. Check the Updates section for images of this one-of-a-kind piece!

£28 or more

1 of 1 claimed

Cheetah Embroidery by Mariposa

A handmade one-of-a-kind item - Lou's embroidery is a 6" hoop and features a cheetah and palm leaf on coral fabric. Check the Updates section for images of this one-of-a-kind piece!

£50 or more

7 of 7 claimed

Your cat on our cafe wall

Our walls are adorned with images of cafe cats who have since been adopted, in vintage regalia. Pledge £50 and we will create a vintage version of your beloved kitty for our wall, and a message with your name and a thank you from us. This perk is limited, as space on our wall is limited! Check the 'updates' section for examples of our current portraits.

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