For over 30 years, Gaychel has been a haven for women seeking a unique shopping experience. The boutique offers a curated fashion range, sourced worldwide that has been widely sought after by a vast and loyal customer base, and gives women the opportunity to tap into a global sense of style. Gaychel empowers women with sartorial confidence, allowing them to put their best foot forward at every occasion. The boutique sits at the heart of the community and has a cozy living room feel, offering customers escapism through retail therapy. The space also lends itself to experiential shopping events and collaborations.
The boutique like many others has suffered due to closures throughout the Covid-19 period but continues to be a key player in the market with numerous opportunities for growth. The recent lockdowns have given time to reflect on ways to evolve the business so its model is robust and well placed for future success under new owners.
Gaychel currently operates as a traditional bricks and mortar business which provides a huge opportunity to grow the existing customer base through implementing an online store.
The online store will be supported by social media marketing, used to increase brand awareness and lead generation. The plan is to establish a consistent thread which will link all touch-points of the brand, creating a seamless experience for the customer whether in the store or online.
Diversification & Collaboration
There's an opportunity to diversify the product offering to appeal to a wider demographic without alienating the Gaychel customer. Adding collections that compliment the current offering but also new categories such as athleisure, swimwear, home accessories and beauty to deliver a true lifestyle brand via a “one-stop shop” concept.
Transfer of ownership also offers opportunities for increased community engagement through in-store and online events, i.e., exercise classes, book clubs, sip ‘n’ shops. We also welcome partnerships with like-minded brands to offer in-store experiences i.e., pop up shops, capsule collections.
We are passionate about sustainability and ethical sourcing and will be looking to new markets in North Africa, Asia & Europe to support small artisans while also strengthening the product offering and reducing our cost base.
Ann Marie Clarke (product & strategy)
Dedicated to diversity in fashion, Ann Marie brings over 12 years experience in retail buying, sourcing and digital strategy from the UK, along with an understanding of global trends in these areas to the Jamaican local market.
Please support us in our bid to purchase this charming boutique, for further information on future plans or investment opportunities please email us at [email protected]