The meanings of my brand
I've been doing a lot of soul searching and reviewing what I do regarding my work - which is why setting up a crowdfunder is so rewarding but also hard work as it makes you think deeply about everything - it's given me the opportunity to delve deeply into why i've done things the way I have and look at choices i've made.
When I was planning this campaign, I knew I wanted a logo to match (I love branding!) and so the 'Sailor Jerry' style artwork is what I fell in love with many years ago and created my overall 'Dawn's Vintage Do' branding 'love heart & swallow' logo. I also had my nautical star for my cabaret & burlesque work and so the anchor just shouted YES as it stands for stability! And that's exactly what i'm looking to gain from this fundraising campaign.
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