The Warren

Delicious ethical food, shelves groaning with artisan beers and an amazing rooftop garden in a Welsh market town.

The Warren project captured the Crowd's imagination when it first launched on Crowdfunder.

Now the soon-to-be bar-come-restaurant-come music venue, dreamed up by award-winning 'Ethical Chef' Deri Reed, has caught the attention of printing company instantprint.

Instantprint, which is working in partnership with Crowdfunder to unearth innovative businesses to promote, has named the Carmarthen venture it's Instant Love project of the month for August.

The company is giving Deri A5 flyers and A3 posters to bolster his wholesome dream - and bring The Warren one step closer to reality.

Deri has worked in renowned restaurants across the British isles, winning top awards at venues from Glastonbury Festival to the Food Awards Wales.

But he never forgot his idyllic childhood with his hippie parents, who grew their own vegetables and drove an ancient Morris Minor, barefoot, to their family staycations.

It's this simple, honest, organic way of life that he was so determined to bring to The Warren, a 70-cover venue in the heart of the Welsh market town.

And, thanks to an inspiring video and series of quirky rewards, it's well on its way to achieving its £20,000 crowdfunding target to launch its own brand of eating, drinking and socialising - and a further £10,000 to develop its amazing rooftop vegetable plot.

Almost 250 backers have already been inspired by promises of their name appearing on The Warren's hall of fame, tickets to a buzzing launch party, Chase gin-tasting experience and five-course banquet for 30 friends.

But it's The Warren's enormous rooftop veggie patch which caught the attention of instantprint's marketing manager Jon Smith.

"We just thought it was amazing," he said.

"Deri's approach is fresh and innovative; by combining a cafe, bar and restaurant and supporting with home-grown produce he has come up with a  truly unique venue.

"In this age of environmental concerns, and for Camarthen, it's a brilliant thing."

Steffan, who is heading up the rooftop garden, has already planted dozens of varieties of vegetables, which they plan to incorporate into Project Grow - a sister scheme to help the community live more healthily and sustainably by learning to grow and cook their own vegetables.

"As always, Crowdfunder has been brilliant," says Jon.

"The team is always full of fresh ideas, and it's the range of projects that we love.

"From watermelon water to an artisan brewery to The Warren, our Instant Love projects are totally diverse."

YouTube star Deri is pushing ahead with his Crowdfunder project to launch The Warren, which, when renovations are complete, promises a unique menu focusing on homegrown vegetables and Welsh produce.

Specialist craft beers, local ciders, quality wines and gins will fill the shelves, along with freshly-ground coffee and loose leaf tea.

And musicians and other artists will be able to use the space as a performance hub.

"I've been a chef for more than 10 years, cooking in venues from a stall at Cardiff's farmers' market to highly respected restaurants in the UK and Ireland," says Deri.

"It's been an adventure, but it's time to set my roots in my hometown of Carmarthen and put what I've learned into practice.

"Anyone can open a cafe serving organic produce, but not everyone can grow their own vegetables on a rooftop garden in order to do it. I really believe we've got something unique here."

He says the partnership between Crowdfunder and instantprint will allow him to reach a new audience of backers, to make The Warren's dream a reality.

"Winning the Instant Love award is going to help a lot," he added.

"At the moment, we are all online, so having instantprint's flyers and posters that we can hand out to people will hopefully give us a whole new wave of pledges."

Crowdfunder is the only crowdfunding platform that really resonates with people and it's been an incredible journey."