No More Taboo

How a volunteer raised £7,165 from over 200 backers to help break down the taboo around periods

While volunteering in Bolivia, Chloe Tingle discovered that local females had no access to education on menstruation.

They believed if you ate onions while on your period you would get cancer. 

After digging into the issue she discovered menstruating women all around the world are subjected to fear, shame and restrictions. 

From girls in Nepal being banished to cow sheds, to homeless women in the UK having to choose between tampons and food. 

Chloe decided to do something about it. 

She told us: "On my return to the UK, I started No More Taboo hoping that alongside helping women living in poverty to manage their menstruation we could also educate people about the impact disposable products have on the environment and that there are alternative products available."

In order to make the project a success, Chloe decided to crowdfund: "The great thing about crowdfunding is it provides virtually instant feedback; you know that if you reach the target you will gain the funds and be able to start putting your ideas into action straight away without lots of red tape to get through that you get with some funders. 

"It also puts the power in people's hands, if they don't like the idea you don't get the money."

Chloe told us that the campaign was about much more than just raising funds, however. 

Menstruation still remains an oddly taboo topic in this day and age.

"We needed to get more people talking about this topic and considering how difficult it can be to manage your period if you live in poverty. 

"We wanted to cause a stir."

And cause a stir they did - they raised £7,165 from 219 backers in just 29 days. 

Chloe told us: "It's a really exciting time for No More Taboo and such an important step in our journey. 

"We are so happy to have grown our No More Taboo family by over 200 supporters who all believe in what we are doing, I can't wait to thank them all."

Tips to project owners

Here are Chloe's top three tips for crowdfunding your project: 

Plan, plan and plan some more: "We raised over £1500 in the first 24 hours and that was purely through make a lot of noise in advance, we worked with Ideasquares to run a pre-crowdfunding campaign which enabled us to gather 50 supporters before we even went live. 

"These supporters were all primed to pledge within that first 24 hours and it really helped us, we appeared on Crowdfunder's homepage as one of the newly launched campaigns as a result of the early activity and it was exactly the start we needed."

Keep up momentum in the low periods: "There are definitely peaks and troughs in a campaign, the middle part being like an arid dessert. One thing we found helped us was to host an event about 10 days in. 

"We held a 'Period Party' with around 30 guests in Bristol. This gave us something new to talk about, lots of new pictures and 30 new supporters to help give us a boost in the middle."

Try anything: "We got 250 teabags printed with a menstrual cup pattern that said "Fancy a cup?" We went to around 15 networking events throughout the 28 days and basically never stopped talking about it. 

"We bothered celebrities on twitter, harassed local businesses, called in every favour we could think of."