StrEAT Food Brazil is a family run business that brings a new range of delicacies to the street food industry. We blend traditional Brazilian street food bites with British flavours to offer a range of filled mini churros and savoury canapés.
Giorgio and his wife, Fabiane, created their business in 2015 - fulfilling a dream to bring the amazing, tasty and unique Brazilian snacks of his childhood to the UK. With 20 years experience in the catering industry, Giorgio knew that he could blend his favourite flavours of Europe with the culinary techniques that he learnt back home as a child. Most importantly, he saw these bites filling a gap in the catering marketplace.
Giorgio used to help his Mum and Grandma prepare the traditional ‘Coxhinas’ for family occasions - these are savoury filled dumplings in the shape of a chicken thigh (coxinha means ‘little chicken thighs’ in Brazilian). Added to the filled Mini Churros as the dessert, there is no doubt that Golden Bites offers a unique, authentic and high quality Brazilian product range.
Over the past 2 years Giorgio & Fabiane have taken their bites to over 98 events, many of which were Street Food Markets, and sold over 9,000 portions of food (equivalent to c. £50k turnover alone). The popularity of the products, and the feedback received, has further strengthened Giorgio’s belief that there is really something in his Brazilian Bites.
We are crowdfunding to raise £20,0000. This will fund brand development, and the lease & livery of the branded van. If we dare to dream for a stretch target of £25,000 then it will also allow us to plan the first franchisee event to pitch the business proposal to serious investors.
The ambition for the brand long term is for it to become a national franchise business to capitalise on the significant rise in the Street Food industry.
Reasons to Believe
There are many, but here are just a few:
- The street food industry is booming - it grew by 9.1% between 2017 and 2018 and is worth £1.2 billion. Consumers see street food markets and vendors, when done well, as offering a much more authentic product and are therefore willing to pay extra for that experience. This isn’t just about convenience.
- Giorgio & Fabiane have created a truly unique product for the catering industry. As the growth in international food abounds, there is nobody doing traditional Brazilian food. The savoury bites are completely unique and, while there is an increase in Churros on menus in the UK, these are filled churros which are not easy to achieve at a high quality level.
- Giorgio has worked in the catering and hospitality industry for over 20 years, so really knows his stuff. He started in 1998 working for Walt Disney World, the leading hospitality company worldwide. He has also had very high end experience, working as a Pastry Chef at Harrod’s for 3 years and then at the 1 Michelin star restaurant, Hakkasan.
- As well as Giorgio’s experience in the catering industry, the final reason for success are the values and work ethic of both him and his wife, Fabiane. Giorgio is not a huge character of a chef. He is a humble, kind, passionate person who really believes in his food - and this belief means that he has never given up on his dream of owning and running his own business. They work incredibly hard, managing all parts of the business themselves. From food production, events, and logistics. He has even been known to drive the van to get his products to customers!
If you have read this far, you clearly have a passion for food and believe in Giorgio & his business dream.
Thank you and now it is time to pledge!