Whilst we’re proud of the fact that the Crowdfunder team is made up of some of the finest crowdfunding experts in the UK, we often find that the best advice comes from you – the crowd.

Find out what some of our past project owners have to say about their crowdfunding experiences and the things that they might have done a little differently.

 

Tap Social Movement

Crowdfunder project • Raised £32,744 from 305 supporters

 

Who pledged on your project first?

Well, the first pledge was from a random! But the second was a generous pledge from the owners’ Mum and Dad.

What was your best reward?

Half way through the campaign, we released a new reward to maintain momentum – pledge £50 and get £100 worth of beer! We limited them to 50 and they sold out in less than a week, obviously. Free beer! But it did drive momentum during a lull in the middle weeks of the campaign.

What would you do differently?

Been more ruthless when contacting larger local businesses to pledge on corporate rewards – you never know the amount they might be willing to pledge!

 

 

Catch The Sunrise

Crowdfunder project • Raised £34,14 from 72 supporters

 

Who pledged on your project first?

It was a very good friend and colleague who had actually been helping me a lot with putting the page together. She was so excited about it launching that she’d pledged before I even got a chance to ask her!

What was your best reward?

My handmade silver wave ring was the most popular reward and is actually still my best seller to this date!

What would you do differently?

I definitely underestimated the power of my crowd and reached my target far too quickly! If I could go back, I would set my target higher – I’d probably double it.

 

 

Hookpod 

Crowdfunder Project • £72,997 from 487 supporters

 

Who pledged on your project first?

The first three were one of our Directors, then Graeme from Crowdfunder, and then a friend of mine!

What was your best reward?

The most popular were the pin badges – conservation types love ‘em! The most expensive was sponsoring an entire vessel.

What would you do differently?

I don’t know that I would really. I guess I would come straight to Crowdfunder, rather than Kickstarter which is where this started off!

 

 

Royally Cut Out

Crowdfunder project • Raised £3,267 from 33 supporters

 

Who pledged on your project first?

I did, sshhhh!

What was your best reward?

The full size pop up Queen Elizabeth was a real crowd pleaser.

What would you do differently?

I’d get under the hood of Facebook Advertising a bit more. I feel like I could have driven a lot more validation and pledges if I spent the time crafting some Facebook ad campaigns.

 

 

Wheels for Wendy

Crowdfunder project • Raised £1,595 from 60 supporters

 

Who pledged on your project first?

I did! This project was for a friend with Chronic Pain Syndrome, so we co-ran it and I wanted her to know how much I support her

What was your best reward?

Vouchers for local pubs & restaurants. They were happy to supply them and to be seen supporting a local resident.

What would you do differently?

I would have managed the stretch target more carefully – Wendy was feeling great the day we hit target so she put in a totally unrealistic stretch target. The crowd is switched on though… Once we had enough money for a wheelchair, what could we possibly have needed more for? We made £95 extra towards our stretch.

 

 

The Scoreboard 

Crowdfunder project • Raised £62,573 from 639 supporters

 

Who pledged on your project first?

It was either myself or one of the small core team that worked on it. We made sure we had a few hundred on the board before we went public. Our super fans were, unsurprisingly, the next to invest followed by our more casual fans and the wider community – individuals, businesses and former players.

What was your best reward?

Good question! The ‘Wall of Fame’ made everyone feel part of the project, which was vital. Each supporter now has their name permanently on the stand inside the ground, and there were several incentives too that made the £25 pledge an easy one to make at the time. I see so many people taking their picture by the permanent ‘thank you’ boards which shows the level of pride people have in what they did to be part of the campaign. By the end I had about 50 match-worn shirts from players so I created a fire sale at a certain time, which generated an amazing reaction and raised about £10,000 in a matter of hours, enabling us to hit our target. The variety of rewards was key to the success of what we did, and the way we made sure they were value for money. Football supporters fork out a huge amount of money watching the club, so we couldn’t be seen to be taking advantage or looking for handouts.

What would you do differently?

I’d have set my target at £100,000 rather than £55,500. We overfunded by £8,000 which was great but as soon as the target was hit, it was almost impossible to build the same excitement and momentum. We were finished inside 11 days, so the remaining three weeks were totally dead. I’m convinced that we could have kept going if we’d had a bigger target to work towards.

 

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