Absolutely! We caught up with Matthew Thomson from Cornwall Food Foundation to talk about their second successful crowdfunding project for FoodWorks; an engaging, positive food-skills programme that gets into communities to improve people’s health and wellbeing. This time, they didn’t just receive support from the crowd, but they also received an +Extra funding pledge from Santander’s Changemaker fund.
Find out about the funds that we currently have on offer here.
Why did you decide to crowdfund?
Our first crowdfunding project was a really powerful way of engaging with supporters for our project, both inside our own organisation and out in the community. We wanted to give our crowd the chance to help us grow the project to the next stage.
How is crowdfunding different from how you normally raise funds for projects?
Crowdfunding forces you to explain your project to people to get their support. Every time you explain it to someone, the core idea of the project gets a bit stronger and when someone you’ve talked to about the project pledges, it reinforces the strength of the project far more than money alone would ever do.
What has happened since you hit your crowdfunding target?
After thanking and working with our supporters to get the rewards dispatched, we got started on working with our community and partners to deliver FoodWorks in Penzance and Helston, as well as planning more FoodWorks in other places.
How did you find the +Extra funding application process with Crowdfunder?
We received a £20,000 pledge from Santander’s Changemaker Fund and found the process really straightforward, which was such a great help! This +Extra funding meant that we also acquired, outside of our crowdfunding project, an additional £1m grant for the first year from the European Social Fund to work with food banks and community gardens across Cornwall to scale up our FoodWorks project.
What’s your top tips for others considering crowdfunding?
Grow your own crowd. Start with a storyboard about your project that your friends can share with their friends and get everyone prepared for the launch of your crowdfunding project. Be sure about the inspirational rewards that you plan to offer and work out what they will cost you!
• Want to know more about FoodWorks 2? Visit their Crowdfunder project here.