My target of £1400 is to print 60k double-sided leaflets. The Royal Mail will put one through the letterbox of each house in the area with some left over for events.
However, there are 78k voters in the constituency. If I raise more money I can put a voter's name and address on each leaflet, which means they will get to far more people - targeting people not just houses.
Any extra money I raise will be spent on materials to spread the word about what's happened to the NHS.