Spotify is getting behind the Guitar Social!

by Spotify in London, England, United Kingdom

Spotify is getting behind the Guitar Social!


4 days left
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Flexible funding – this project will receive all pledges made by July 24th 2019 at 11:28am

We're getting behind the world record attempt by Guitar Social to put on the longest ever guitar lesson

Why we're supporting the Guitar Social

We're Spotify and we have created a fundraising page to support the Guitar Social, a wonderful project based in east London. They are attempting to break the world record for the longest guitar lesson to raise vital funds to continue their amazing work, helping isolated and vulnerable communities through music. We hope to raise £500 towards the cause through our employees.

What is the Guitar Social?

They specialise in teaching guitar to isolated and vulnerable communities, using the guitar as a kind of magical tool through which we can address some prominent social needs. By putting a group of people in a room together and showing them how to make music they reduce isolation, promote inclusion, punctate an often trying and difficult week and ultimately redirect people into new settings where confidence is risen and self esteem soars. 

In no place is this more clear than their work with blind communities. We have Mary, a 98 year old student who played her first gig last month having discovered guitar twelve months ago and some visually impaired learners with complex mental health needs that are finding a voice and a new community through music. 

Why crowdfunding?

They've turned to Crowdfunder to try something new and help us continue their important work. They're going to teach for 24 hours. This will be a world record and the team from Guinness World Records will be there too. 

They're aiming to raise £24,000 for their 24-hour marathon, and they need our help. 

What will the money be spent on?

£24,000 will enable them to buy 200 guitars which they will give away to vulnerable client groups and provide each of those people with 20 hours of class tuition. The guitars will go to young people, people fighting homelessness, those suffering with ill mental health, refugee communities and visually impaired and blind people. 

They have been running these courses for sometime and the results have been proven and incredible. They're now ready to reach more. So they're asking for £24,000. One thousand for every hour they teach in the 24 hour challenge. 

So why the world record attempt?

For their learners, learning the guitar has additional challenges. One of their learners for example, had little to no sensation in his hands, couldn't see and was deaf in one ear. He told them 'My guitar class is my new family'. They have worked with clients that have been desperately ill and still managed to get to their class. In acknowledgement of the challenges our learners have faced, it seemed right to set the challenge.

They also know that an Official Guinness World Record Attempt raises a profile of a project and they would like more people to know about the amazing people they teach. 

How will it work?

The lesson will last for over 24 hours and will see people split into classes of 10. All classes will be pitched at beginner level-but if you've played before you can go down anyway and just enjoy the mood.  The event will end with a mass jam in a new public square in London City Island where around 200 people will play the same song. That song will be Mary's favourite song, Free Falling with Mary leading the crowd. 

When is it?

It will be held on Thursday, July 18 through to the following day and will start at their venue at London City Island at 6.30pm.


This project offers rewards in return for your donation.

£30 or more

Mary's playlist on Spotify + a guitar class

Mary is our oldest learner -she's 98 and since she started playing guitar last year she has become a music obsessive. We'll send you her eclectic playlist which ranges from Vera Lynn to Led Zeplin along with a brief write up, written by Mary, of each song. And of course, you'll be invited to take part in the worlds longest ever guitar class.

£24 or more

Attend the world record breaking class

Here's your chance to say you were there when musical history was made. You'll also get a record breaking badge to show your mates so they finally accept that you are special.

£50 or more

Gift a guitar + a guitar class

£50 enables us to give away a guitar along with eight weeks of tuition and classes that are based around reducing social isolation. Well give the guitar in your name. And of course, you'll be invited to take part in the worlds longest ever guitar class.

£150 or more

7 of 10 claimed

A Guitar Class with Thomas

We only ever do group classes, but with this reward you get 90 minutes of time with Thomas where you can learn whatever you want and of course, you'll be invited to take part in the worlds longest ever guitar class.

£250 or more

An acoustic Guitar and a free beginners class

As well as attending the world record attempt, you'll also be invited to a private beginners class where you will be gifted your very own guitar to keep.

£500 or more

Eight classes with The Guitar Social

The Guitar Social, when not teaching for free, runs a music school that offers hundreds of workshops every term. Eight of them are yours with this donation. See you in class! (and at the world record attempt!)

£750 or more

0 of 10 claimed

Brand Sponsorship

The World Record Attempt is being streamed into The Drums office in New York and Singapore and through facebook. I'll be teaching the class infront of a brand board. This reward gets your logo on that board and of course, you'll have three places for you and your team, friends and family to attend the attempt.

£1,000 or more

Build your team-grow your brand-Bronze Package

The chance to have your team in one exclusive class that will take part during the record breaking event. Its musical team building and no one has ever had to have played the guitar before. • Branding at the event as a supporter • Credit in The Drum Magazine as a supporter

£5,000 or more

Silver package

• You will be one of the event's main sponsors • A minimum of one article on The Drum website • Additional choice in choosing key time slots • Recognition via The Drum social channels • Recognition via the Guitar Social channels • Credits on any related video A place in an exclusive class that will take part during the event making you and your team part of the record breaking team.

£10,000 or more

Gold package

• Exclusive headline sponsor of the event • Teams in more than one event • First refusal in choosing time slots • Three articles on The Drum website • Full event branding • Name check on any press/promo material • Credits on a related video

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