Over the past three years we have built and refined a brand that stands for the importance of people and the connection they have with one another, this year we are going one step further to prove how the power of collaboration can be an incredibly powerful tool to do great things.
Who are we?
We are Soul Purpose, started by two friends who wanted to change the face of the christian clothing scene and offer high quality, ethical clothing that brings people together and gets them talking about the things that are important to them and how they can make a difference. Since then the response to what we have been doing has been sensational and we are dying to give you more!
In 2018 we want to demonstrate the power of collaboration in the products we put out.
Once you have helped us make this range possible we will then donate £2 pounds of every sale to an amazing cause. This enables us to meet new people, explore and be inspired by the incredible work they do and then champion their good works, both supporting them financially and giving them a new platform from which to share their message. We've been blessed with the opportunity to meet these incredible people on our journey and invite them along, even reflecting what they do through our products... So, who is Gospel Hydration?
Who are they?
The third collaboration in this year's set of three is our work with Gospel Hydration.
As technologies and means of communication advance, producing and sharing this content has become even easier and there has been a noticeable change in the christian music scene over the past few years as, what had once felt like a game of catch up with the secular music world, has now come into its own and the quality, originality and authenticity of many artist's work is not to scoffed at.
But in a technological sea of content, how are we as artists and consumers of music to know where to present and discover music that should be lifted up and enjoyed as part of our faith journey when music about God is still widely dismissed by the music industry?
Our ethos is centered around John 7:37 ‘On the last day, the climax of the festival, Jesus stood and shouted to the crowds, “Anyone who is thirsty may come to me!’. We understand that many music listeners desire an alternative to the mainstream music they currently listen to. We provide that alternative by bringing visibility to appealing and engaging Christian music. - Derrick - Gospel Hydration
And they're doing it well. In the 2 years since Derrick set up the platform in 2016 it has gone on to reaching over 2 million people through YouTube, gaining over 20,000 subscribers and made connections with some of the biggest Christian organisations worldwide. In the light of these achievements Derrick is such an inspiring, humble and God focused guy.
I’m not trying to build a business I’m trying to make a tangible difference in our modern day culture. Music impacts mankind as a whole and is the only thing on the planet that we all respond to. Gospel Hydration will grow throughout the world as a platform for music of substance, love, power and Spirit. I see Jesus Music as something that flows like the ocean, water and waves hence the name Gospel Hydration.
GH is now producing their own music, holding live sessions and events and giving a credible platform for UK Christian artists to grow and develop from.
What are we doing?
Each crowd funded collaboration is based around the message of those we work with and how that relates to our faith.
We love that SP and GH both share the same vision for authentic and top quality representation of our faith and want to give a portion of what we do to support him on his journey.
We have already developed artwork and ideas that, with your funding, we can continue to develop into a full range. To give you an idea of what this might look like check out our mock up product shots below. Additional lines will further help to support the work of GH and play a part in our mission to help 'christian clothing' stand for high quality, people focused, authentic products.
We are starting this range with a set of men's and women's tops each hand screen printed with an original, 3 colour, hand drawn chest design.
What does it mean?
We wanted to capture the essence of what Gospel Hydration stands for in this design as we used 1 Thessalonians 5:16-18 to illustrate the importance of connecting to and worshipping God despite our circumstance.
Rejoice always, pray continually, give thanks in all circumstance; for this is God's will for you in Christ Jesus.
The design shows three musicians, undeterred by the stormy waters around them, as they focus their attention on God through their music.
It is a reflective and thought provoking image that we are eager to get out into the world and begin vital conversations about both the good news of the Gospel and the growing and ever talented Christian music scene that supports it.
What difference will it make?
We want to inspire intrigue and connections through the designs we produce. The stories we have heard over the course of our 3 years, and experienced first hand, have been a huge encouragement to us and a reminder that the smallest action can make a difference.
Joel, an avid SP support told us:
Hey man, today a girl asked me about the King of Kings top I was wearing and I was able to explain it to her and witness just a tiny bit to her in a completely random situation I otherwise wouldn’t have been comfortable doing. Just thought I’d let you know to encourage you that the vision of starting conversations WORKS! and is helping people who wear your stuff witness the love of Jesus. Praying you guys have an amazing 2018, looking forward to lots of quality new stuff
If this reward wasn't enough, we also have the privileged of offering financial support to enable those we collaborate with. Our last series has already raised nearly £1200 for the fantastic work Change for Change do to help individuals in third world counties set up their own businesses and become self sufficient. Go and find out more about them at our website www.soul-purpose.co.uk/pursuit.... But not before you've checked out our fantastic Crowdfunder reward packages right here.