Who is SoundSight?
I'm Edwin the founder and director, as well as a freelance agent in the music industry. I recently graduated with a Master's degree in Music Industry Management and Artist Development from The London College of Music.
I'm hugely passionate about independent/grassroots/underground music, having come from a creative background with many of my family members and friends being DIY musicians and artists.
What is the motivation behind it?
I founded SoundSight PR & Marketing LTD as I was finishing my Master's degree, aiming to create a company that fully supports DIY artists - both established and lesser known - by connecting them with either sponsorship or promotion opportunities. The idea behind this comes from years of observation on the modern music industry, as well as academic research carried out over my MA degree.
With the music streaming model now the dominant form of music consumption, it's very difficult for many established independent artists to make a decent income from their music alone, and even more difficult for many talented grassroots artists to get their music noticed and thus increase their audience reach. These issues are the primary motivation behind SoundSight's business ethos and services.
What SoundSight aims to do?
Why should business/brand sponsorships as a revenue stream for artists only be limited to extremely popular signed acts?
Especially when there are now more and more small to medium sized businesses calling out for influencer marketing services on social media! This is where SoundSight comes in, providing a platform for established independent artists to find sponsors (giving them extra income), and independent SMEs selling online to increase their brand exposure through the audiences of these established artists.
We want to support the often overlooked demographics of musical artists and businesses! We also hope to introduce a service on our platform in the future for lesser-known independent artists to find affordable and autonomous promotion opportunities with social media influencers - which is the latest music marketing trend in the industry. Again, we don't want these important industry trends to only be available for signed artists!
What will the Crowdfund be used for?
Some limited funding has already been invested to develop the website and backend applications, which will facilitate the matchmaking, campaign management and transaction processes of our users.
We're now looking for a bit more funding for a sales and marketing budget to help get paying business clients signed up to the agency, and in a few months the app. The money raised on Crowdfunder will be used to hire a temporary sales rep and fund an initial advertising campaign.
Any further money raised beyond our target will go towards creating promotional services for less established artists and musicians as well.
So please join us on our mission to support the DIY sector of the music industry!