Snide is set to be one of the fastest growing British fashion brands. Our philosophy of providing the highest-quality, ethically-sourced clothing to a discerning, refined, yet maverick customer-base has hit a nerve. All our items are individually designed, tailor-cut, and made in Britain.
The British are world-renowned for a sense of sartorial elegance, a sense of fairplay, and an irreverent sense of humour. Snide combines all three.
Our clothes are characterised by being 100% organic cotton, knitted in UK-based fabric mills. They have unique detailing, world-leading hand-drawn graphics, tailored-fits and are inspired from a classic British heritage.
Snide’s design philosophy is traditional British with a sense of modern style and humour mixed in. The finest finishes and fabrics with an extra dash of mischief, combined with our commitment to the environment, make Snide the ideal brand for the modern man.
“Is that a Snide?” “Why yes it is; and doesn’t it look great.”
Snide: Our Story
Snide’s director, Rob K was returning from his myriad travels, this time from China. He decided to treat himself to a new watch.
Rob paid £500 for a “Breitling Aviator”. He knew it was a copy but he also new that a £500 watch in China would be of the highest quality. A couple of months later, and back in the UK, he was somewhat taken aback to see his watch was informing him the date was the 39thof January!
An idea was born. Snide is aimed at customers who care about how they look, enjoy spending money on superior brands, and yet are keen to let the world know they don't take themselves too seriously. They are sophisticated but have a sense of humour and a sense of irony.
The brand is a parody of fake items from the Far East. Snide is the slang for a fake in London and they are also sometimes called "Jekyls" (Jekyls and Hydes = Snides).
Our tag line is Never Knowingly Right (with apologies to John Lewis) and the designs all feature a small, and often very subtle mistake. These mistakes, although often not nearly as subtle, often appear in fake goods as their manufacturers are not au fait with the English language or Western culture.
And the clothes are the highest-quality. After all, who'd wear a cheap Snide!