Project affiliate - Aviva Plc logo image
Smile in a Bag


raised of £9,700 target


5% 14 days left
Flexible funding – this project will receive all pledges made by 7th October 2020 at 11:59pm

We are aiming to provide goody bags to children undergoing cancer treatment, initially at the Royal Manchester Children's Hospital.

by Kirsty Foster in Lower Darwen, England, United Kingdom

Who are Maddi's Butterflies?

Maddi's Butterflies was founded initially as a charitable trust in 2012, in memory of Madison Allan who sadly passed away from Neuroblastoma on Boxing Day 2011.  She was just 7 years old.  

Over the years, we have worked closely with children’s cancer charity Clic Sargent to grant wishes and provide holidays in our caravan, to the children and families they refer to us.  

In 2017, we opened the doors of our wonderful charity shop in Prestwich, Greater Manchester.  The shop helps to raise much needed funds, and also keep awareness of our charity high.  

In 2017/18 we moved to incorporate the charity as a CIO.  We are quite a small team, with 7 trustees, 3 employees and a small number of volunteers.  We rely on significant local and public support for the charity.  

Why a 'Smile in a Bag?'

Maddi’s Butterflies and Clic Sargent have discussed many ways in which we can add to our services to create even more smiles for children going through the fight of their lives.

We are therefore aiming to produce goody bags and treasure boxes for children during their cancer journey.

We’re working very hard to launch our ‘Smile in a Bag’ during 2020.   This is a major project and new direction for the charity.  Our vision is that the bags will help even more children who need a pick-me-up during their cancer treatment, which at present is also blighted by the COVID-19 crisis.   

Where are we up to with the project?

We have begun to provide goody bags to children from the Royal Manchester Children’s Hospital who have been referred to us by Clic Sargent.   The reusable bags are specially designed and filled with fun and age appropriate goodies.  

As we roll out the project, our aim is that we can supply goody bags to as many children as possible at other hospitals, referred to us by Clic Sargent.

Measuring impact of the project

We’ve found that the goody bags are especially welcome during the current COVID-19 crisis. 

Children undergoing cancer treatment are at a higher risk if they contract this illness.  

Consequently, they and their families are subject to even more restrictions, such as continued self-isolation and no physical contact with wider family and friends.   This is during what is already a very difficult time for them.  The bags let them know they are important and cared for during this time.   

Clic Sargent will also refer specific children who really need a boost later on in their treatment.  These children will receive a bespoke ‘Smile in a Box’, including many more of their favourite things.

Why this fits in with our aims and objectives

Our aim, as ever, is to keep Creating Smiles every day for children who find themselves dealing with not only cancer, but the ramifications of the COVID-19 pandemic.    

How will your money be spent?

Money raised will be spent directly on the costs of putting the bags together.  Bags contain items to the value of £50 so every penny raised will go straight into a bag for a recipient, meaning 100% of the funds will end up in the hands of a beneficiary.  


This project offers rewards in return for your donation.

£50 or more

0 of 20 claimed

£50 Reward

A reusable goody bag from the charity, which will include a key ring, pen and other similar items.

Let's make 'Smile in a Bag' happen

Payment and personal details are protected