smallcarBIGCITY Classic Car Sustainability Project

by Robert Welch in London, England, United Kingdom


raised so far



Raise £35k to help weather the global pandemic & convert one of our classic Mini Coopers to electric so we can provide eco-tours of London.

by Robert Welch in London, England, United Kingdom


smallcarBIGCITY Classic Car Sustainability Project 

What we do...

We have lovingly restored a fleet of classic cars and trained a team of passionate local guides to show visitors to London a different perspective on the city. We specialise in classic car hire and private, chauffer-driven tours of the capital in a fleet of classic Mini Coopers. 

Why we do it...

We believe that visitors to London should feel like locals. We wanted to create a unique, fun, safe and environmentally considerate way to authentically discover the city we love and live in.

Why we need your support...

It is no secret that the hospitality industry has been one of the hardest-hit throughout this global pandemic. Covid-19 has seen our entire 2020 book of business cancel and our doors close for the best part of 9 months. Over the last decade we have survived recession, changes in consumer trends and constantly evolving licensing legislation, however, 2020 is proving to be our greatest challenge yet. This Crowdfunder is not just about weathering the storm, it is about taking advantage of this period of temporary downtime, helping us to get back on our feet and come out of the other side with a truly sustainable business that will solidify our future. Our business is no more deserving of support than any other, however, if you do choose to support us you will be directly helping us to take a big step closer towards our ultimate goal of providing eco-tours of the capital in a fleet of electric classic cars. 

Every pound really makes a difference and even if you do not support us financially, you can make a huge impact on our project by simply sharing this page. Once we have exceeded 50 supporters and met our target, the Mayor of London will match each contribution (up to £5,000)!   


Environmental preservation has always been hugely important to us. We have created numerous sustainability standards that we hold our business accountable to. Our 'Carbon Promise' reduces our impact on the planet by double offsetting our carbon footprint, using waterless washes, going plastic and paper-free where possible, to name just a few. Read more about our Carbon Promise here

The next decade is going to be critical in the fight to combat climate change and we firmly believe that everyone has a responsibility to play their part in the recovery. London is one of the most progressive and innovative cities in the world, leading the way in sustainable architecture, transport, and green spaces. Inspired by the Mayor's commitment to improving air quality in the capital, our aim is to not only offset the carbon we produce but to actually be carbon negative by 2022; by converting our fleet to electric, focusing on sustainable tourism and providing eco-tours of the capital. We want to be a force for good and a symbol of environmental change in our industry. This is now possible with advancements in battery and electric motor technology. Our goal is ambitious but simple - to operate the first-ever fleet of zero-emission classic cars for hire and reward. 

The project...

To convert one of our existing classic Mini Coopers to electric so we can run zero-emissions tours of the capital. We would work with a UK-based electric car conversion specialist to prove the concept and generate a template for future conversions. We would then work closely with Transport For London (TFL) to make sure the conversion was safe for public use and license the vehicle as the first all-electric classic car available for hire and reward. Each conversion costs approximately £35,000 so to convert the entire fleet would cost £350,000. The aim would be to convert one vehicle at a time. Build time is approx. 2 months per vehicle.

Our reputation...

SAFETY: exceptional safety record.

100% Public Carriage Office and Transport for London compliance.

Listed the No.1 Greatest Thing To Do In London by Time Out Magazine 2012.

Awarded the Certificate of Excellence from TripAdvisor annually from 2010-20.

40,000+ happy customers with 800+ 5* Reviews on TripAdvisor.

Thank you for reading our proposal - there are not enough words to describe how much your support means to us. 


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