The vision for Simply UK wines was formed on a trip to the wine regions of Canada. It was fantastic to see the Canadian public supporting their local wine producers and demonstrated the huge potential for the English and Welsh wine market.
On our return, we met with a number of select local, family-run vineyards to test our idea for an English and Welsh online wine store. Unlike other online retailers, the vineyards keep ownership of their wines, all orders are delivered direct and we do not charge a fee for wines to feature on our website. Hence Simply UK Wines was born!
Further to providing income to the outstanding vineyards across England and Wales, we promote their wines and events, supporting the growth of the wine industry nationally.
"Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.” How about the largest British wine store has no wine?
We aim to establish ourselves as a trusted partner to at least 250 of the 503 vineyards in the UK and Assist with the targeted increase in production from 5 to 10 million bottles of UK wine by providing an increase in revenue of 20% to each individual vineyard.
Why English and Welsh Wines?
There are predicted to be 30 million regular wine drinkers in the UK with the wine market contributing £17.3 billion to the economy. Despite the 503 commercial vineyards in the UK producing £5.27 million bottles, UK wine makes up less that 1% of market. We are here to challenge the stereotypes and promote the fantastic wines locally available.
Previously wines produced in the UK were seen as too expensive for consumers. However, with the increase in wine prices due to Brexit, an opportunity has been created for English and Welsh wine consumption in the UK.
Why we need your help
Having developed relationships with key vineyard partners, we are looking to increase our marketing activities and presence in order to reach out to more vineyards, and increase revenue for our local, family-run partners.
Where will the funds go?
The funds will go to support us in the following areas:
- Digital Marketing
- Advertising in local magazines
- Event funding
- Courses for the team to allow access to further trade options.
The Simply UK Wines is a father and son team. Read below to find out more:
Mike - Being a customer facing Network Consultant for more than 30 years I have seen the need for businesses to focus on what they do well and then work alongside reliable partners to grow. I believe this to also be the case for wine producers. I will be working alongside Dan to manage the website and engage with our clients.
With over 3 years of new business development experience, Dan will be responsible for developing and managing the relationships with vineyards. Attending courses at Pareto Law on Account Management, Fundamentals of Selling and Live telephone skills has allowed Dan to fine tune the skills required. Having previously qualified as a teacher and worked internationally Dan has the leadership and organisational skills required to steer Simply UK Wines to success. As a keen and self taught IT/Tech enthusiast Dan will also create and manage the website.
Thank you for taking the time to read our project and we look forward to reaching our goal with you!