My name is Debbie and I have always wanted to run my own business. My brand is a modern, luxury streetwear brand that aims to bring original and inspiring clothing to the market. The core values of my brand are: fashion that allows every individual to express their personality and in producing quality, innovative attire that instils confidence in our customers.
When running my business, profit is not my only motive. I want to run a business that stands out from the rest. As a young student I understand the struggles of gaining experience when you are new to a field and have been surrounded by the most talented people who just need a chance. In the development of my brand, I have chosen to give people in these positions an opportunity to shine, from hiring a fashion designer in her first year at university to a DJ in training to create music for our promotional videos. It is important to me that my brand supports and gives a platform budding careers like mine.
It is also important for my brand to be one that is ethically responsible as the many clothing brands available to us today are not. I am striving to ensure that our customers can take pride in the 100% ethically sourced clothing and purchasing from a brand that practices FairTrade.