About me and my idea
Hi I’m Shelley, the brains behind Shine and Sparkle Design. This business idea came about after being made redundant from my office job in December 2018 My mental health rapidly deteriorated and before long I was in a very dark and desperate place. This experience had a huge negative impact across mine and my families life.
Back to creativity
Going forwards with the help of various agencies, family and good friends, slowly I started getting my life back on track. In terms of employment I knew I needed to have a complete change in career, something more rewarding, creative and satisfying. Having so much spare time on my hands I started up my creative endeavours again. I’d always been creative, but the busy pace of life meant I hadn’t done anything artistic for a few years, so working on a number of different projects I was finding it really beneficial to my mental well being. I was starting to recover, it was giving me a confidence boost, I wa more relaxed, enjoying life more and it was a great chance to express my emotions.
How my idea came about
Then I discovered my true creative calling by chance, a few months down the line, and summer arrived. I was struggling to find a pair of shoes that fitted all the criteria I was asking for, breathable, environmentally friendly, unique, affordable and fun. I got fed up with searching the high street for such a shoe. I was looking through my monthly crafting magazine, and found an article about how to make your own Espadrilles.
There’s a gap in the market
So I decided to make a pair, It didn’t take long to create the Espadrilles, they were easy to make, relaxing and at the end of the project I had a lovely unique pair of shoes. I was so passionate about the shoes, people started commenting asking where I got them from, they couldn’t believe I made them myself. I started doing research for companies in the UK that made linen or cotton fabric kits, I couldn’t find one. There was a distinct gap in the market, so here my idea for a new business venture came about. Reading up on the ethics behind the company that make the soles, it was clear that they are very eco friendly as they are made from the vegetable fibre jute, there’s no chemicals used in the making and the rubber on the soles is durable and water repellent, this family run business has been in operation since the 1600’s.
Why it’s going to work
I shared my idea on Facebook, from one single post I have had over 60 people interested. My background is in marketing and events organising, with over 10 years experience in the Industry. I have a reputation locally for putting on over 15 well organised, interactive, unique, events. I will also be selling kits for different style shoes, slippers, sandals and boots. I plan to sell of the peg designs, and other accessories. There is plenty of scope for a unique, innovative, fun, eco-friendly brand. Find us on social medial here: Facebook and follow us on Instagram
Helping the wider community
I will be offering pop up making parties/workshops, inviting people from the community to come along. This is a great way to encourage people to engage and learn a new skill and get a confidence boost. This is offered as one of our pledge purchases. I will also take this workshop idea into multi agencies working with people who have been affected by mental health issues and other daily problems.
Supporting grass roots
I will be supporting local independent businesses as much as possible and I’m keen to raise people’s awareness on the fashion industry, cheap throw away fashion items that aren’t produced to be long lasting, and the detrimental impact that this is having on the environment. Behind these companies, there are many employees working in terrible factory conditions, paid low wages for long hours. As consumers I feel it’s important for us to be asking questions, and care about where our products are coming from, and who made them.
What your money will buy
In order to make this project happen I need to buy all the materials equipment and stock to make the kits, everything from the soles, yarn, boxes, business cards, fabric, tack pins, cotton and needles. Marketing materials, website domain, I also need help with a website and advertising.
Thanks for taking the time to read my project, after all I’m just a woman with a head full of creative ideas, bucket loads of passion, motivation, truly believing this project will have a positive effect on my and my family’s future. I am talking this brave, independent, empowering and successful steps to better my future. Also the wider community especially those with mental health issues, as I believe the joy and sense of achievement you can get from making some Espadrilles, is such a positive project for people to partake in. Being creative again has saved my life, a very big heartfelt thank you from me, any amount that you can spare will be greatly received.