Shimmy Lingerie

by Gemma Hughes in London, Greater London, England

Shimmy Lingerie

Shimmy is an online marketplace that uses shoppable video to help every woman in Europe find matching bra and pants!

by Gemma Hughes in London, Greater London, England

We did it
On 15th September 2017 we successfully raised £11,025 with 34 supporters in 42 days

Shimmy Lingerie is a new online lingerie marketplace that adds value to the customers experience through shoppable video. Our revenue model is based on a simple affiliate scheme. One day we'll be a big data company selling consumer insights.

Shimmy is building the largest collection of ‘shoppable’ lingerie videos. We are currently working with 223 premium lingerie, swimwear & activewear brands and are inviting as many brands as possible to get involved, absolutely free of charge. All we ask is that brands send samples of current styles to our video studio, work closely with the Shimmy creative team to create focused video content. Participating brands receive high quality videos that can be embedded in their websites and social media, for free! Brands will be given the opportunity to make their video content ‘shoppable’ through Shimmy Lingerie’s affiliate scheme. Shimmy will be the lingerie  industry's first affiliate scheme.

Shoppable video gives time-pressed, tech savvy millennial consumers a shortcut to the shops. If a consumer can experience a new product as video content, genuine, independent user-generated video content as opposed to more advertising biased brand content then the consumer will build affinity with the brand, faster and easier than scrolling through the brands online store. Consumers want to see a brand in context, in action, that's how they come to understand a brand's values. Shoppable video provides that opportunity. Shimmy knows that one in three millennials have admitted to making a purchase after watching a video tutorial, shoppable videos are revolutionaising a once-passive medium into an instant e-commerce experience.

The great potential of shoppable video will soon lead to widespread adoption. Typically, shoppable video is created as an expensive experiment, or one-off, produced and delivered by a creative agency or production studio. Shimmy is giving lingerie brands the opportunity to develop forward thinking video marketing campaigns, in-line with what the front runners in the fashion world offer with zero production cost.

In April 2017, Shimmy received funding from Virgin StartUp to refurbish our video studio. Virgin absolutely love Shimmy Lingerie's vision and think we can make a real success of the business. We are seeking additional funding to purchase state-of-the-art equipment required to create the best possible video content.

Rewards

This project offers rewards in return for your donation.

£5 or more

£5 Reward

You will receive a personalised thank you, delivered directly to your door to express our gratitude for believing in Shimmy!

£10 or more

£10 Reward

An invitation to Shimmy's exclusive launch party, where we will be breaking a Guinness World Record, hosting the longest EVER lingerie catwalk show! After all, nothing says 'celebration' quite like record-breaking and with celebration comes a great after-party!

£20 or more

£20 Reward

An invitation to Shimmy's exclusive launch party, where we will be breaking a Guinness World Record, hosting the longest EVER lingerie catwalk show! You will also receive a pair of luxury pants, from beautiful basics to sensuous showstoppers, your chic surprise pants will bring a surprising thrill to your day and sass to your night.

£50 or more

£50 Reward

Introducing the ultimate workout essentials kit: a fitness bra as stylish as everything else in your wardrobe and a bluetooth activity tracker bracelet to track your every movement. Work hard, train hard, look great, set goals, smash goals and reward yourself!

£100 or more

0 of 100 claimed

£100 Reward

You will be rewarded with a pair of VIP tickets and a complimentary bottle of ice-cold bubbly on arrival to Shimmy's exclusive launch party, where we will be breaking a Guinness World Record, hosting the longest EVER lingerie catwalk show!

£250 or more

£250 Reward

Enjoy a luxury photoshoot experience, makeover and bubbly lasting up to five hours at Shimmy Studios. In a world full of flawless selfies, why not take the time that you deserve to get a real quality set of photographs of you or you and a loved one? Relax and unwind with a hand massage, mini manicure and mini facial followed by a MAC makeover and professional photoshoot.

£500 or more

£500 Reward

Receive a YEARS worth of enchantingly feminine and ever-so-pretty lingerie. Including bras that radiate charm & knickers with alluring design. Shimmy's range of everyday essentials to boudoir intimates, luxurious knickers, beautiful bikini briefs, thongs and shorts. Plus 4 VIP invitations to Shimmy's exclusive launch party, sip 2 complimentary bottles of bubbly, whilst we break the Guinness World Record for the longest EVER lingerie catwalk show!

£1,000 or more

£1,000 Reward

Sponsorship opportunities available for Shimmy's exclusive launch party, where we will be breaking a Guinness World Record, hosting the longest EVER lingerie catwalk show. Email info@shimmylingerie.co.uk for more information regarding sponsorship and PR opportunities.


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