I am a social entrepreneur passionate about trade and development. With this passion at the centre of my career, I pursued a master's in International Affairs at the Graduate Institute of International and Development Studies, Geneva, where I specialised in Trade and International Finance. In turn, I wrote my thesis on the topic: 'Fostering International Trade and Development Through Women-Owned Businesses'. I now aim to implement the policies recommended in my research paper.
'Nguvu' a Swahili word which stands for 'strength', or the quality of being strong. This represents most if not all women in rural Ghana striving to make ends meet despite living in impoverished and marginalised conditions. Our vision is to provide a decent and sustainable standard of living to these hardworking women while promoting quality, natural, organic and vegan-friendly hair and skincare products on the global market.
As a social enterprise, funding received will be used to build our very first Nguvu SheaCare factory and training centre on the land we have recently acquired. Currently, our Shea butter is produced on open compounds in the scorching sun. We also aim to provide our employees with basic education in the form of reading and writing, as well as training on the cosmetic industry in order to compete with the standards and excellence of like products in the international market. All trainings will be provided by our partner company Agape, also based in Tamale, trained in Shea butter and essential oils production, cosmetics formulations and meeting international standards.
On a short term basis, funding provided will also be used to source raw materials and packaging as well as invest in marketing for our business (Nguvu Global Limited) which is currently trading on the UK market.
Nguvu has 3 principle products on the market:
1. Shea butter products
2. African Black Soap
3. Essential and carrier oils
Our products will be sold on a retail and wholesale basis to individuals, stockists and manufacturers.