Help us connect the rise of Extreme Sports Women!

by Josie West in Redfield, England, United Kingdom

We did it
On 27th December 2019 we successfully raised £11,347 with 120 supporters in 28 days

Help us create the right environment, virtually and physically, to connect, inspire and grow the global wave of women in Extreme sports!

by Josie West in Redfield, England, United Kingdom

New stretch target

Building the community and the platform is step 1 in a long old journey. We need to drive the energy globally and starting in the UK, we want to host the first female focused extreme sports events and festivals to encourage the home grown incredible riders.

If we hit our target we will start with number one on our list, to create 3 large scale UK events next year that showcase the best in female talent.

A Skateboard Jam - A Wakeboard Show - A Kiteboard Challenge

All premium members come with a big juicy 50% discount of course!


Where it all started.

When I became a Kiteboarding Instructor, there was this golden thread in many women's approach to learning the sport. We take time, focus on the detail, analyse it - often over analyse it - follow it with emotion and focus so much more on the style and technique as oppose to the speed and strength. It naturally comes with emotion and fear and once you get through it, the riding style of women is unique; finesse, elegance, beauty and perfection in their riding. The definition of define femininity.

"...[Extreme Sports] a competitive activity within which the participant is subjected to natural or unusual physical and mental challenges." Dr. Rhonda Cohen (2012)

Fear. A mental challenge. The definition of extreme sports.

What was crazy, was so often there was a shame to that fear and emotion that meant many found it hard to get through it.. I could see people hiding it, denying it maybe. It made me think, we should be proud of it? Ready to face it!

As my riding progressed, I was ready to take the leap into a new level of capability. I needed inspiration, someone to look to that rode like me, attacked a trick like me and celebrated like me. It was hard to find.

The lack of women in extreme sports, not only means a low representation in the industry making it hard to drive for equality, but it means a lack of inspiration for those on their way up.

In order to change the conversation, we need to push up from the bottom and reach down from the top.

What we will do.

We have created a web-based and mobile community platform that will geographically connect riders, sponsors and every woman thinking about, starting, progressing or competing in any extreme sport.

  • Connecting you with friends
  • Connecting you with instructors
  • Connecting you with sponsors

Whilst many industry players try (often tirelessly) to grow the number of women starting, supporting and competing in adventure sports; what is often forgotten is the power of the female community. Opening competitions and special offer lessons is not enough. We need to create an environment that makes everything easy. Easy to reach out for advise, easy to offer support, easy to connect with those who might be thinking the same thing and easy to become someone who leads the way.

If we grow from the bottom by making it easy and inspire from the top by sharing our stories - these industries won't be talking about change anymore, they will have to change as we've created the demand.

Let's create the energy for an equal playing field in the Extreme Sport industry. 

The platform will allow members to view activity at their local spot, ask others about what to expect, arrange meet ups, learn together virtually, share stories of adventure and connect advanced riders with the sponsors they need to become a champion.

It is our belief that in order to get more women participating and succeeding in extreme sports and for the industry to recognise the worth of female competitors, we need to create an environment that makes it impossible to give up.

With your support, She Flies will do just that.

How we will use the funding.

As a not-for-profit, funding is key to develop our vision. We can't do anything without a community and we need the funding to both develop a faultless, easy to use and fit for purpose platform, as well as the promotion required to bring in members. 

Earlier this year we released #SheFliesTheMovie which brought incredible attention to the She Flies brand, with 2k views in less than 24 hours.

Sign on merchandise, 100+ global discounts, trips and adventures are all planned and ready - we just need to reach the people that are hungry for it.

As we grow, our forecasts start to take shape and we can reach the community out there. We want every women thinking about, starting or progressing in an extreme sport to know She Flies will help them get there and this platform is step number 1.

What are our rewards?

We have some AMAZING rewards - check out the list on this page; TShirts, Changing Robes, Trips - here are some images to whet your appetite, or you can see more on our website !

  • She Flies TSHIRTS - Only available on the Crowdfunding Page - just £28
  • She Flies / Vivida Lifestyle Changing Poncho - super bargain - just £58

  • INCREDIBLE KITEBOARDING TRIP TO EGYPT with Pro Champion Paula Novotna - you can ask us for more information and you can't get these cheaper on our website!!! £1,450 which INCLUDES 1 HOUR PRIVATE COACHING!!! Yea. Wow.
  • YOGA, GLAMPING & WAKEBOARD WEEKEND in May 2020 in the UK - with a super special discount just for the crowdfunding... £430

  • Get a Custom Extreme Sports Illustration of a beautiful friend or a treat for yourself for just £55

And LOADS more - so check it all out on the right hand side and pledge pledge pledge!


This project offers rewards in return for your donation.

£2 or more

£2 Reward

Thank you for believing in our project - every little counts!

£5 or more

A big thank you and feature on our Instagram

A small donation for a great feature on our instagram thanking you for your donation and sharing with our community your awesome riding!

£7 or more

She Flies Sticker Pack!

A pack of 5 clear vinyl She Flies stickers - perfect for your van / car / laptop / fridge / boards / head!

£25 or more

Global Discounts at 100 Kiteboard Schools

Our 100+ Global partner schools offer at 15% discount on Kiteboard & Wakeboard lessons and equipment hire! You will get a She Flies physical membership card to use on your next adventure! The list of schools can be found here:

£28 or more

She Flies TShirt

Show your support walking down the street in this super stylish She Flies slim fit TShirt in dark grey

£35 or more

Pro She-Rider Illustration

The perfect gift for women inspired by the pro-riders bossing the world of extreme sports! This collection of prints is an incredible tribute to the girls out there competing to a world class level. We're lucky enough to have collaborated with Ania Przedlacka, an illustrator in the UK and she creates these for us.

£55 or more

0 of 30 claimed

Custom Illustration

The perfect gift for women in extreme sports! Based on a photograph you provide us of a woman riding in her chosen sport, a beautiful commissioned illustration by Ania Przedlacka will be created and posted to you - a fabulous gift

£58 or more

1 of 50 claimed

Snuggly Changing Poncho

A beautiful, snuggly and stylish changing poncho by Vivida Lifestyle & She Flies

£200 or more

0 of 1 claimed

1-2-1 Kiteboard Coaching with Pro Paula Novotna

3 hours of 1-2-1 coaching sessions with the 3rd World Champion Paula Novotna on our Egypt Kite Safari on 4th - 11th April.

£430 or more

2 of 9 claimed

Wakeboard, Yoga & Glamping Weekend ~ May 2020

A UK Wakeboard, Yoga and Glamping weekend. This trip is for you whatever your level, even if you've never even touched a Wakeboard. We have pizza nights, movie nights and a jam packed weekend. Waking up with a fresh and refreshing breakfast as a team, our days are a combination of morning Yoga and Wakeboarding focusing on our progression as a group with our awesome instructor who will always create the right environment to push yourself

£1,100 or more

0 of 5 claimed

Sri Lanka Kiteboard and fitness retreat in Feb '20

Join us in the Kiteboarding paradise Sri Lanka between 15th and 21st Feb for 6 days of fitness and kiteboarding to progress your riding in a safe and collaborative environment!

£1,450 or more

0 of 10 claimed

Egypt Kiteboard Safari w/ Pro Rider Paula Novotna

Define ‘breath-taking’ onboard this 7 day Kiteboard Safari in Egyptian Paradise - with our friend and 3rd World Champion, Paula Novotna. We will fill each day with a new & incredible Red Sea Kitesurf spots with our experienced crew on our private yacht, enjoy sunset sessions, a guided downwinder and learn from a world class rider. You will form solid friendships, set your own pace and Kiteboarding goals. (please note intermediate riders only)

£5,000 or more

0 of 1 claimed

Sponsor Us!

Sponsor She Flies and become an Official Partner for the next 1 years. Appearing everywhere both nationally and internationally as: She Flies, in association with 'X' For more information and terms contact Josie by email:

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