Seniors Rock LTD

Seniors Rock Ltd - Workshops can help slow and prevent mental Illness - Living fuller and longer - growing old disgracefully.

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Seniors Rock Ltd - Workshops can help slow and preventing mental Illness - Living fuller and longer - growing old disgracefully.

About me: 

I am Luke Snowdon, an independent Neuro Trainer, certified and accredited by The University of the Future, Bright Minds, Brazil and in Portugal The European Institute of Intelligence University in Brazil. 

Crowd Funder has been recommended to me as an exciting and effective way of seeking help to achieve my vision of prolonging healthy longevity – a vision I share with many people affected by neurological disease. 

The cause: 

I want to help people concerned and affected by Alzheimer’s and Dementia (AD), the process of which can be radically slowed down where it has already been diagnosed, and even prevented, using the knowledge and skills I have acquired and now aim to share. 

Improve the life and health expectancy of those people suffering from neurological disease such as Alzheimer’s and dementia. 

It’s becoming common knowledge that 1 in 4 people from the age of 60+ are susceptible to Alzheimer’s and Dementia. This has become a national problem for UK citizens. It’s is known that more women than men are susceptible as women generally live longer.  AD affects all aspects of people’s lives including that of loved ones, professionals at work, carers and the like. It is a major concern and upsetting to many. 

I am here to share some very exciting news, it doesn’t have to be that way! 

What I am doing about it: 

I have been studying Neuropsychology for the last three years   I have created a very specialised interactive workshop with the opportunity for ongoing coaching which aims to teach people how they can actually slow and even prevent the onset of mental decline. This is done through various and very specific bespoke exercises within a specially designed environment. 

I am based in Dorset and my intention is to deliver workshops initially to the private care home sector within Dorset, moving onto other counties and care sectors in due course. 

My professional development will continue through my partnership with my education mentor and associate:  

Dr Nelson S Lima Pro Neuropsychologist, Consultant, Researcher, Science writer and specialist of higher Neuro Cognitive Stimulation programmes - Founder of the European Institute of Intelligence and Vice President of the University of the Future and other affiliates.  

I have taken it on as a career move but more than that, I see it as a life style change for those who need my help and want to understand AD and, perhaps more importantly, how to slow, minimise or prevent it.  

I have now delivered two Prototype workshops which were warmly received with honest evaluation and feedback. See the section on ‘Testimonials’.  I have made some new contacts with a promise to deliver further workshops in the next 4 -6 weeks. 

I am very excited, energised and passionate about the prospect of helping people who need my workshops because of what it means for them, what it gives them, what it represents to society as well as the need for ongoing development of workshops and for my own personal development.   

The marketplace 

There are organisations offering different types of training, none of which offer fully bespoke, interactive and specialised workshops and coaching for Alzheimer’s and Dementia prevention. We live in a virtual culture where there are many organisations offering online brain games, though sadly lacking the sensory acuity quality or full social engagement.  

I pay close attention to all the individual details within my workshops. 

I have a number of part time support specialists

A Business Mentor  

Two Marketing specialists 

A Chartered Accountant 

An experienced Teacher/Trainer and Training mentor (with full Cert. Ed.) 

Two potential Ex Board Directors (considering coming aboard).  

I also have others very receptive to the prospect of working with me in the discipline and the training aspect.  

My target market is predominantly people over 60.  Resident in care homes, and later members of Yacht or Golf clubs, Church groups and Business’s such as P&O Cruises and holiday hotels.  

According to the NHS there is also a growing need for training workshops for people from as young 40 with the same issues that affect older people. This is something that I would like to address in the future. 

I have start-up costs: 


IT, insurance Indemity and Liability, special equipment, trainig material, web maintenance, accounting soft ware and accounting, Telemarketing, branding, Vista print for stationary: cards, banners, business manager, Sales and hire of marketing person.

For all those who pledge a donation, a 50% discount on a Workshop will be offered as a good will gesture with after service coaching and special material to take away.  

For referrals and recommendations or fully booked workshops: I would also offer cash incentives.  


Q What is the evidence of neuroplasticity?  

A:  A bus driver is obligated to use the same routes, as per bus stops on the map, unlike a Tax driver or long distance driver who will use different road types, directions and environments. Our spatial awareness is exercised which forces our sense of direction to become more active. Other examples of neuroplasticity, to name a few are 

  • look at people that turn their lives around by adopting a change of attitude about their lives and learn new skills, quite often later in life, then go onto better relationships and live longer because they have literally changed their Brain Chemical balance, their psycho social, and they are less likely to contract depression among a host of other psychological disorders. 
  • There are people who suffer Brain Injury and recover, as the Grey –Matter is resilient compared to the deeper Brain’s White-Matter. 
  • People with learning issues – there is much more exposure to this now. And more importantly, there are certainly tools and techniques we can use to reduce and even eliminate these challenges.  

Q: Why does Dementia occur in the first place?  

A: When we stop learning and challenging ourselves much of life stuff can often become repetitive nothing novel for the Brain to work with (our Brain by design thrives on novelty) and as we are an aging population we can tend to do less because of changes, stresses and demands of our lives.   

From a psychology perspective: 

Bottom – up Incompetence – learning new skills and the art of memory. So to retrieve and store short, medium and long term memory.  

Top down, is new information coming in that needs close attention, so to make sense, meaning and usefulness - being able to carry out tasks with supreme skill and accuracy.   

The deeper aspect from a neuropsychology perspective is: Abnormal proteins from the deep brain come and interfere with neurons, ultimately killing them – creating poisoners debris for the Brain and eventually affecting the various computational areas thus Cognition fails.  

Q:  Does AD occur in younger people?  

A: Yes, there have been reports that AD can affect people as young as 40, though the symptoms are much more subtle.  

Q: Does Dementia run in the family? 

A:  As dementia becomes more common as people get older, many of us will have a relative living with the condition – but this does not mean we will inherit it. Most of the time the genes we inherit from our parents will only have a small effect on our risk of developing dementia. In most cases our likelihood of developing dementia will depend on our age and lifestyle, as well as the genes we have. You can read more by visiting 

Q: Why is physical exercises important? 

A: It is excellent for the Brains plasticity, because it releases the positive chemicals in our Brain: Endorphins – giving more energy, which is good for your attitude/mind set and thinking more constructively. Provokes more firing of Motor Neurons – thus makes it easier to execute more complex tasks. It speeds up digestion and much more.  

Q: I keep forgetting things, do I have Alzheimer’s?  

A: Most of us forget things every day, like people’s names or where we put our keys, but this is a normal part of life and not necessarily a sign of Alzheimer’s or dementia. In dementia, memory loss is more serious than forgetting things occasionally – it is memory loss that starts to interfere with everyday life. There are many reasons why people become forgetful. Some medicines and drugs can affect memory. Depression, anxiety, vitamin deficiency and thyroid problems can also cause forgetfulness, so it’s important to get the right diagnosis. If you are worried about your memory, if it’s getting worse, or interfering with everyday life, then you should talk to your GP. 

Q: Is it true that Alzheimer’s only affects older people? 

A: No, but most people with dementia are over the age of 65. In the UK over 40,000 people with dementia are under 65, around 5% of the total. Many of these people are likely to be in their 50s or early 60s, but some rare forms of dementia can affect people even younger.

Q: Are there more women than men affected?  

A: Yes. In the UK 61% of people with dementia are female and 39% are male. This is mostly because women tend to live longer than men and as dementia becomes more common as we age, there are more women to develop the condition. Some studies have suggested that other factors may affect the number of women and men with dementia, but there is no firm evidence that women are more likely than men to develop dementia at a particular age. 

Q: What’s the difference between Alzheimer’s and Dementia

A: Alzheimer's disease is a progressive, degenerative disorder that attacks the brain's nerve cells, or neurons, resulting in loss of memory, thinking and language skills, and behavioural changes.

A progressive form of pre senile Dementia, that is similar to Dementia, except that it usually starts in the 40’s or 50’s:


Dementia: A chronic or persisting disorder of the mental processes caused by the Brain Disease or injury and marked by memory disorder, personality changes and impaired reasoning.  

Q: Is there screening for Dementia? 

A: Yes, Positron emission tomography (PET) to detect.  Though some health organisations are of the impression, at the moment, screening the general population for dementia is not recommended. This is for several reasons. Firstly there is no simple and accurate way to identify people with early dementia.  

Q: Do other diseases or medical conditions affect my risk? 

  • Parkinson  
  • Stroke 
  • Type 2 Diabetes 
  • High Blood pressure 
  • Depression 
  • Down’s syndrome 
  • Early memory and thinking problems known as mild cognitive impairment or MCI. 

Q: Is it actually possible to slow and even prevent?  

A: Yes, the basics are: 

Don’t smoke 

Keep active exercise daily 

Maintain a healthy diet 

Only drink Alcohol within recommend limits 

Control high blood pressure 

Keep Cholesterol levels balanced.  

Q: Is there any further and quick action I can take to slow and prevent the onset of Alzheimer’s and Dementia?  

A: Yes, more than the list above, our unique and specialised course will give you real Neurobic tools and techniques applying direct methods in order to preserve your Brain’s high cognition and keep your Brain’s Neurons firing correctly, as they should be.  

Q: Do we offer coaching outside of the course?  

A:  Yes by appointment.  

Neuroplasticity by definition:  

The brain's ability to reorganise itself by forming new neural connections throughout life. The Neuroplasticity quality allows the neurons (nerve cells) in the brain to compensate for injury and disease and to adjust their activities in response to new situations or to changes in their environment. 

In addition, it’s an umbrella term to describe the Brain’s resilience, degree of malleability to alter, recover and rewire itself given the right environment, conditions and tools to carry out, learning, carrying out a new physical activity and much more. 

It's believed that an American named William James presented the firs theory of neuroplasticity around 120 years ago, in his book "Principle of Psychology." This psychologist and philosopher is widely credited with first suggesting that the human brain is capable of reorganising. Although William James was the first person to have mentioned the brain could reorganise, the first documented person known to use the term Neuroplasticity was a Polish Neuroscientist named Jerzy Konorski, in 1948. Konorski suggested that over time neurons that had coincidental activation due to the vicinity to the firing neuron would after time create plastic changes in the brain. Another important name that is associated with the idea that the brain can reorganise is Donald Hebb. He is a Canadian Psychologist who put forth the idea in the mid 1900's that "When an axon of cell A is near enough to excite cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased.  "This sentence is commonly summed up today as "neurons that fire together wire together." This statement illustrates simply that the brain can form fresh pathways by having new unique patterns of neural cells firing together. 

Follow from next week on: my website, Face Book, Twitter and find me on LinkedIn.  

I want to give people back to themselves through the tools and techniques I will share, living a fuller and  longevity with my workshop at Seniors Rock. .  

Thank you