Sea Sense: 100% Biodegradable Flip Flops for Good

by Luke McMillan in Chandler's Ford, England, United Kingdom

Sea Sense: 100% Biodegradable Flip Flops for Good
We did it
On 29th October 2020 we successfully raised £4,294 with 76 supporters in 28 days

Through the sales of our 100% biodegradable flip flops we will stop at least one million plastic bottles from entering our oceans every year

by Luke McMillan in Chandler's Ford, England, United Kingdom

If you wish to still pledge, please get in touch by emailing luke@seasenseflipflops.com

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We have designed a stunning range of 100% biodegradable flip flops, that we believe you will love. Through the sales of our flip flops, we will stop at least one million plastic bottles from entering our oceans, every year. 
We wanted to start building our community as quickly as possible, and by running a Crowdfunder Campaign, we can reach out to a lot of people all at once! We want you to be a part of our journey from the very beginning.
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We are giving you the opportunity to make a statement. You have the ability to make a lasting impact on the world, and also look fantastic whilst you do it. Our dream is to build a global community of people, who can achieve change through fashion. Here's how it works: 

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Our product has been designed with our oceans' health in mind, and we’ve worked hard to make sure that creating an impact is accessible to all. What use are game changing products if they’re unaffordable for most people? 

1601572173_1601572172807.pngOur idea stems from years of working, hands-on, in marine conservation; seeing first hand the damage that humans are doing to our oceans, through their use and improper disposal of plastics. We relentlessly campaign for change.

1601571984_1601571982991.pngThe years of experience combined with the fact that, incredibly, around 25% of plastic pollution found in the ocean is flip flops, gave us a brain wave. Using the world's most popular shoe, we could help solve one of the world's biggest environmental problems.

This seemed like a great idea to us but we had to get it right. We didn't want to just make yet another flip flop from recycled ocean plastic. For us, this says; "I feel good, as I'm not putting extra plastic into the world". This does not help solve the problem at all. We made a promise we will actually prevent thousands of tons of plastic from going into our oceans.

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We believed that if we could design a truly desirable flip flop, then we had a chance of making change happen. We put a call out to Brazil and enlisted the help of the former Havaianas Research and Development Manager, he is really excited to be a part of the Sea Sense project!

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It was important to undertake extensive market research, so we could get these flip flops perfect. You told us that the three things most important to you are colour, comfort and durability, and we wanted to deliver on all three of these:

  • We asked you which colours you wanted to see, and we have some great options for you to choose from. 
  • Unisex flip flops can often fit badly and be cumbersome and uncomfortable, so our women's flip flops have a finer strap compared to the men's, the sole is slightly thinner, making them lighter, less chunky and more feminine. 
  • Our flip flops are designed to be worn, not just for their stunning looks; we are so confident that we will replace any flip flops that break through general wear and tear in their first 180 days.

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1601572446_1601572446050.pngFrom early on we made the commitment to always make our flip flops from biodegradable natural rubber. It is waterproof whilst providing a supportive, soft and comfortable fit. No more pinching across the top of your foot! Rubber is also incredibly elastic and, when mixed with the right balance of other natural ingredients it ensures your flip flops will be super durable, no matter what you're doing in them!      

1601572685_1601572684969.pngWe looked into how we can stop plastic from ending up in our oceans. Imagine if your bath was overflowing, you wouldn't start mopping up, you would turn the tap off. With that in mind, the last thing we should be doing is collecting plastic from the ocean. We should be stopping plastic getting into the sea, and that is exactly what the Plastic Bank® does around the world. 

Through their Social Plastic® scheme, the Plastic Bank® have been able to monetise plastic in a number of developing countries, meaning that collectors are able to exchange plastic for vouchers that help buy food and medical supplies as well as pay for education.

Sea Sense Flip Flops will become an Official Supporter of The Plastic Bank®. We will be directing profits from the sales of our flip flops to them; therefore each one of you who decides to buy a pair of our flip flops, will be helping to fund the collection of one million plastic bottles, which equates to 20,000kg of plastic waste.

Our commitment is ambitious, and will look to increase our commitment year on year as the company grows. By 2030 we want to be preventing 10 million plastic bottles entering our oceans.  

Similar to going carbon neutral, the Plastic Bank® also encourages people to pay to go Plastic Positive. The average person consumes 84 kg of plastic per year, and going Plastic Positive ensures the recovery of an equivalent or greater amount of ocean-bound plastic. You can take advantage of this opportunity in a number of our Crowdfunder offers.      

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First and foremost we want to prevent plastic reaching our oceans. This is a cause we feel passionate about, and is one which we must act on immediately. However, as a company, Sea Sense Flip Flops also want as little environmental impact as possible when making our flip flops. After months of research we started talking to manufacturers in Vietnam that are focused on rubber production. 

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By using natural rubber straight from the rubber tree, we found a sustainable material from which our flip flops can be produced, and also a product that is 100% biodegradable

No trees are cut down, the rubber is simply "tapped" from them, and this can be done over again throughout the life cycle of the tree. 

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We are running our Crowdfunder with the classic colours which men and women have all told us they like; Iceberg White, Orca Black and Ocean Blue. Our amazing backers will be able to select their preferred colour and size at the conclusion of the campaign. 

Designs may be subject to slight design changes, but will not be radically different to the images presented. 

Men's flip flops are sized UK 8-12 and Women's flip flops are sized UK 3-7.

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1601573842_copy_of_sea_sense_flip_flops_logo_(48).pngFor more pictures of our flip flops you can check them out on our online shop - all of our flip flops are on there, but the shop will not open for business until after the Crowdfunder has concluded.
We will of course be using the funds we have raised through Crowdfunder to make and ship your awesome flip flops (we can't wait to hear how much you love them!), we will also be sending the Plastic Bank® vital funds to help them protect our oceans. 
With the funds we have left, we will market our amazing product to a wider audience and build our presence; it is so important to us that we give as many people as possible the opportunity to help protect our oceans. 
The stock will be ready to post out in March, so make sure your feet are looking their very best for when the postman knocks on your door! 
We will deliver our flip flops to you in a way that limits the strain on our planet as much as possible. The postal packaging for all of our orders will be 100% recycled. Your flip flops will arrive in a recyclable cardboard box, sealed with recyclable paper parcel tape. 
Thank you so much for reading, and we hope you enjoy wearing our flip flops as much we have designing and manufacturing them. Together we can help the world Sea Sense!

If you have any questions please get in touch: info@seasenseflipflops.com

Rewards

This project offers rewards in return for your donation.

£10 or more

3 of 3 claimed

Flash Sale 50% Off

For a limited time you will receive a 50% discount on our regular retail price in return for your commitment to help reduce ocean plastic pollution. We will get in touch to find out if you want men's or women's flip flops and what colour and size you need.

£13 or more

45 of 50 claimed

Super Early Bird Offer: The Bandwagoners

That was quick! You can be the very first to reserve your pair of our flip flops. Lead the way and help us grow the brand and save our oceans. You will also receive a 35% discount on our regular retail price in return for your commitment to help reduce ocean plastic pollution. We will get in touch to find out if you want men's or women's flip flops and what colour and size you need.

£14 or more

0 of 75 claimed

Early Bird Offer: The Trend Setters

You just missed out on the introductory offer but you can still be among the first to reserve your pair of flip flops. You will help us grow our brand when you proudly wear them. Trust us, your friends will be giving you all the compliments! You will also receive a 30% discount on our regular retail price in return for your commitment to help reduce ocean plastic pollution.

£15 or more

The Ethical Flip Floppers

If you missed out on the early offers, please don't be sad! We are still offering our flip flops with a huge 25% off the retail value, just for believing in what we are trying to do. Your feet will look beautiful and you will help reduce ocean plastic pollution, we think that is a pretty sweet deal. We will get in touch to find out if you want men's or women's flip flops and what colour and size you need.

£28 or more

6 of 100 claimed

The One Pair is Never Enough Package

We don't blame you for picking this option, we find it tough to decide which colour is our favourite too! One colour for the beach, one colour for the evening. One colour for the city, one colour or the countryside. One colour for work, one colour for fun times with friends. Give yourself the flexibility by getting two pairs of flip flops and save 30% on the retail value!

£40 or more

1 of 75 claimed

The Colour Lovers Package

Wow! You love our flip flops, and we couldn't be happier! This is the ultimate package for those of you that want our designs in 3 great colours with a massive 37% discount on retail value! Choosing this package also means that you are contributing massively to preventing plastic from entering our oceans! We will get in touch to find out if you want guys or girls flip flops and what colours and sizes you need.

£50 or more

The Plastic Neutrality Package

In just one year 400 million metric tonnes of plastic is consumed globally. That’s an average of 53kg for every person on this earth. This package will enable you to be Plastic Neutral for a year. On top of this, you will also receive a pair of our 100% Natural Rubber flip flops with a 28.5% discount on the retail value.

£60 or more

0 of 50 claimed

The Plastic Hero Package

In just one year 400 million metric tonnes of plastic is consumed globally. That’s an average of 53kg for every person on this earth. This package will enable you to be Plastic Neutral for a year. On top of this, you will also receive two pairs of our 100% Natural Rubber flip flops, with an incredible 37.5% discount on the retail value.

£70 or more

5 of 25 claimed

The Ultimate Sea Sense Package

In just one year 400 million metric tonnes of plastic is consumed globally. That’s an average of 53kg for every person on this earth. This package will enable you to be Plastic Neutral for a year. On top of this, you will also receive three pairs of our 100% Natural Rubber flip flops, with a remarkable 43.5% discount on the retail value, which is the largest discount of our whole campaign.

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