£10,000 target 36 days left
13% 36 supporters
Flexible funding – this project will receive all pledges made by 3rd December 2020 at 9:03pm

HELP! Save the E17 Art Trail 2021

by Artillery - The E17 Art Trail in London, England, United Kingdom

Cementing Communities, Enriching Lives and Tackling Isolation

There has never been a more urgent time for communities to come together for mutual support. The means by which we can do this has been threatened by the pandemic but we can already see how resilient and agile our local creative community has been to adapt their ways of working to meet these new challenges - using technology, taking work outside or re-shaping spaces. 

Through the Mayor of London's Pay it Forward Crowdfunding campaign we are asking you to support the E17 Art Trail as an individual donor, advertiser, sponsor or participating artist by pledging funds now for us to make it happen and to help us to qualify for much needed match funding from the Mayor of London.

Artillery's mission is to "mobilise creativity in neighbourhoods" and we are always overwhelmed by the generosity of the local artists, makers and creatives to inspire, captivate, educate and enrich our lives. We know from feedback on our projects and festivals that creative and cultural activity can build and cement communities. 

The E17 Art Trail holds a special place in the heart of the Borough's residents, artists, makers and creators. And we don't want to lose it. It is a high-profile, diverse, innovative biennial arts festival that takes place across Walthamstow, working with artists, creatives, businesses, community organisations and schools. The Art Trail has an exceptional track record in drawing audiences from London-wide and beyond.

The 2021 E17 Art Trail is scheduled for 3 - 20 June 2021. Year on year the E17 Art Trail has grown beyond anything we might have imagined when we set it up in 2004. It has only been made possible by the financial support of funders, advertisers, sponsors and artists' listings each year. Much of our income has disappeared and we need your help to make sure that we can deliver an E17 Art Trail in 2021.

Work has begun on getting ready for the festival including adapting to respond to the challenges we face in making the Art Trail accessible to as many people as possible given the potential ongoing limitations on our movements. This could include, but is certainly not limited to, the use of technology to support some online ‘visits’ in tandem with in person encounters. We realise that there is still an appetite for us to physically but safely experience art and creativity beyond our own doorsteps and we are working with artists to develop ideas for doing so.

How Your Money can make a Difference

By making a donation, booking your early bird listing, advertising or sponsorship you help us to plan a festival with the confidence of income secured. This is the first time we have directly asked our audiences to show support in this way. We know times are tough for many of us but if you are able, please make a donation towards the festival budget. We promise that we will spend your money well and wisely. In 2019, the E17 Art Trail was embedded in the wider programme of Waltham Forest's year as London Borough of Culture. The ambitions of the E17 Art Trail have always been to put culture at the heart of local communities and to shine a light on the character and diversity of our borough and demonstrate that culture is for everyone. Your money will go towards delivering a festival that has a huge impact on the cultural life of the Borough:

“It is without doubt that the success of the E17 Art Trail was one of the key reasons why we won the award in the first place, the simple act of an entire community coming together to celebrate its creativity on this kind of scale proves we’ll continue to be a borough of culture long after 2019.”
Sam Hunt, Creative Director, Waltham Forest London Borough of Culture 2019

Here's a sense of the scale, scope and reach of the festival in 2019: 

8500 People - exhibiting or performing in the festival programme 

207 Festival venues 

396 Events and exhibitions over 18 days 

30 Learning settings 

64 Businesses 

42 Community organisations, faith spaces, libraries, museum and gallery 

105 Open houses and studios 

239 Volunteers supporting festival delivery (1549 reported supporting individual events) 1272 Volunteer hours recorded contributing to core festival delivery tasks.

Since 2005 Artillery's projects have been rooted in the local cultural economy. The E17 Art Trail is a significant commercial opportunity written into local artists’ business plans: resulting in sales, securing gallery exhibitions, commissions etc. The ongoing impact of the pandemic has put an extraordinary strain on the plans, projects and dreams of our local artists, makers and creators. With enough financial support we aim to continue in our work not only in providing enrichening and enlivening cultural experiences for visitors to the festival but also to support and nurture the wealth of creative talent on our doorstep. Your money and any match funding we receive will be invested in, amongst other things, redeveloping our website to create and integrate a new app for the festival programme's hybrid events and to include a simple booking system plus queuing functionality for social distancing and taking payments. 

Here's a selection of quotes from artists who exhibited or participated in the 2019 festival.

“It is an opportunity to test challenging projects in local settings and build  confidence for taking the work further".

“As a result of the Art Trail, I have received 4 commissions, and a friend has  developed a website for me to showcase the work - it had only been a hobby  previously” 

“It’s a platform to showcase new work and exercise my conversational skills. At  every art trail I have taken part in, people tend to give feedback about the work  and I get to observe how audiences interact with it.” Recent Fine Art MA graduate 

Support us while also Supporting our Local Businesses

Local independent businesses have always supported our Art Trail - as venues, partners, advertisers and sponsors. These have been hugely difficult times for local businesses to survive and thrive. Some of these businesses will be offering discount vouchers as a reward for your pledges to the E17 Art Trail - watch this space as these rewards go live. We are most grateful for their ongoing support of our work and we want to encourage you to take your custom to our local businesses.

Read below for the "small print reward stuff":

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see our Terms of Use for more information regarding rewards for pledges.


This project offers rewards in return for your donation.

£50 or more

£50 discounted programme listing

If you plan to participate in the Art Trail. Get a discount on your listing by paying up front. Full price listings will be £60

£15 or more

0 of 10 claimed

Dao Lu Tai Chi training - £10 discount voucher

Take a journey to an eternal wellbeing with Dao Lu CIC whose purpose is to train and promote Tai Chi and other activities for a healthier and calmer mind, body and lifestyle. Try Tai Chi with Dao Lu with a £10 discount voucher toward unlimited access to all Dao Lu physical and online classes in a month of your choice (full price £25). Voucher valid for one calendar month Nov 2020 to Mar 2021 www.daolu.co.uk

£25 or more

£25 Daylight hours & everyday listing

This simplified listing suits artists, schools and collectives who are planning to display work in an outdoor location accessible for the full duration of the E17 Art Trail to view at anytime. Please note, this is not suitable for any indoor exhibition or events, exhibitions displayed for only some days during the trail nor for exhibitions happening over multiple locations. Pay now and get a discount on the £30 full listing price.

£30 or more

0 of 20 claimed

Albert's Dog - 20% discount voucher

Treat your dog to one of the dog essential items on sale in Albert's Dog - where the range of stock has a strong focus on independent, sustainable and organic produce. The voucher is valid on any full price item until 31 March 2021. Albert's Dog, 3 Central Parade, 137 Hoe Street, Walthamstow, London, E17 4RT www.alberts.dog

£30 or more

1 of 50 claimed

No70HoeSt - 20% discount voucher

Enjoy 20% off any full price item at No70HoeSt. This jewel of a gift shop on Hoe Street is a collaboration between local businesses Menagerie Makes and BELLA QUAIL Reloved Furniture. Your voucher will be valid until 31 January 2021. 70 Hoe Street, Walthamstow, London, E17 4PG

£30 or more

1 of 25 claimed

Glow - 20% discount voucher

For beautifully designed, high quality clothes and accessories at affordable prices step inside Glow. Expect timeless and classic designs using the highest quality materials and perfect finishing. Free gift wrapping service. This 20% discount voucher is valid when you spend £25 or more in the store. Valid until 31 March 2021. Glow London, 4 Central Parade, 137 Hoe Street, Walthamstow, London E17 4RT www.glow-london.com

£40 or more

2 of 3 claimed

Gigi's Dressing Room - 50% discount voucher

Gigi has been dressing stylish women from near and far - from the red carpet to the streets of Walthamstow. Blending designer with vintage, if you're a lover of slow fast fashion then you'll adore Gigi's Dressing Room. The voucher is valid on any full price item until 31 May 2021. Gigi's Dressing Room 104a Wood Street London E17 3HX www.gigisdressingroom.com

£75 or more

Bronze sponsor of the E17 Art Tral

Become a Bronze sponsor of the E17 Art Trail at a 25% discounted rate. Your sponsorship will be acknowledged in both print and online promotional material for the E17 Art Trail

£300 or more

Silver sponsor of the E17 Art Trail

Become a Gold sponsor of the E17 Art Trail at a 25% discounted rate. Your sponsorship will be acknowledged in both print and online promotional material for the E17 Art Trail

£1,000 or more

Gold sponsor of the E17 Art Trail

Become a Gold sponsor of the E17 Art Trail. Your sponsorship will be acknowledged in both print and online promotional material for the E17 Art Trail

£2,500 or more

Platinum sponsor of the E17 Art Trail

Become a Platinum sponsor of the E17 Art Trail. Your sponsorship will be acknowledged in both print and online promotional material for the E17 Art Trail

Let's make 'Save the E17 Art Trail' happen

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