Save Revival Retro: a unique independent shop

by Rowena Howie in London, England, United Kingdom

We did it
On 26th April 2020 we successfully raised £27,830 with 386 supporters in 21 days

Revival Retro is a high street hero much loved by many. It's exactly the kind of small business that deserves support through the crisis.

by Rowena Howie in London, England, United Kingdom

New stretch target

With our stretch target we will work on future recovery, not just resilience at the height of the crisis.

Creating our own range of products has been met with positive endorsement from our customers so far and may actually be the thing that saves us as we find our way forward.

Our stretch target is designed to invest in own range, paying particular attention to the circular economy as we develop our trading with a considered approach to people and planet.


Revival Retro is an award-winning boutique in London's West End. Our style is inspired by beautiful bygone eras: the elegant designs of the 1930s, the feminine tailoring of the 1940s and the powerful silhouettes of the 1950s with a focus on those special and different pieces you can’t find on the high street. 

In 2019, thanks to our loyal base of friends and fans, we celebrated our tenth anniversary and now, just a few months later, we are fighting for our survival.

The current global Coronavirus pandemic is hitting everyone hard and sadly our independent shop is not eligible for a government cash grant. As a retailer, a bricks and mortar shop, in the fashion industry, there is plenty stacked against us in finance applications to the big banks too. As a female entrepreneur I, Rowena, the owner of Revival Retro, know all too well the standard responses to my enquiries and I'm proud I've managed to bootstrap this far. I have put everything I have into the business and have no assets or savings to fall back on to support Revival Retro with, which is why I have set up this Pay It Forward Crowdfunder. 

We believe the most important part of a small business is its people

Supporting our Pay It Forward Crowdfunder will help Revival Retro:

  • Save jobs and support livelihoods. We want to bring back all our staff from furlough as soon as reasonably possible.
  • Pay our suppliers. Many of the businesses we stock, and support such as the factories in London where we produce our Own Range of clothing, are small businesses themselves who are also struggling. Being able to pay them in a timely fashion at this crucial point would be invaluable to them and us.
  • Help us to reopen the doors of our boutique, when it is safe to do so, and not become yet another statistic of closures on the British high street.

We want to build a business for the future that benefits the local neighbourhood, the British economy, sustainable and ethical industry and, most of all, our amazing patrons.

We are special and different, and we have purpose:

We believe in bricks AND clicks. There is such great value to face to face relationships. We know many of our regulars on a first name basis. We have international customers who make pilgrimages to our store. We are here to listen and offer expert advice in person or online. We will do everything reasonably possible to continue to offer a physical shop you can visit as well as a website you trust and enjoy. We want to continue to offer the amazing service and support you know and love.

We offer fantastic products that are worth the money. We began the design development for our own range of products in 2017 based on customers' feedback and requests and they launched to immediate success. We've quickly expanded while staying true to our values: quality clothes that last, British made, and a level of consistency that maintains the trust and respect that our customers have placed in us. It’s important to us to take a more considered approach to people and the planet and we really try hard to make the best decisions when it comes to how and who we choose to do business with. As well as our own range we resell a curated selection of the best suppliers in our niche.

Whether you want to offer a small donation, pay it forward by purchasing a voucher now to redeem later, or to invest in a small business you believe in, we greatly appreciate your support. No contribution is too small.  Everything that is in your power to give, even just sharing this campaign with others, is appreciated.

We are determined that Revival Retro will survive!

Team Revival

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.

Rewards

This project offers rewards in return for your donation.

£5 or more

£5 Donation

Spare us a fiver to help a business you love get through whatever COVID-19 sends our way. Virtual air kisses coming your way to say thank you.

£10 or more

£10 Donation

Spare us a tenner to help a business you love get through whatever COVID-19 sends our way. Sending a virtual hug to say thank you for helping us.

£15 or more

55 of 60 claimed

£15 Ticket to our re-opening party

Pledge £15 today and we'll invite you to our re-opening party. Let's get together with friends once the lockdown is over and things have got back to a more predictable way of life. We will send you an invitation once we can set a date. It will probably be a Sunday afternoon.

£30 or more

£30 Voucher. Pledge now - Redeem Later

Pledge £30 today and we'll reward you with an added 10% on the value of your voucher, taking it to £33, to spend in store or online 1 May 2020 to 31 August 2020. We will email you details

£75 or more

£75 Voucher - Pledge now - Redeem Later

Pledge £75 today and we'll reward you with an extra £10 on the value of your voucher, taking it to £85, which you can spend in store or online 1 May 2020 to 30 September 2020. We will email you details at the end of the campaign.

£100 or more

£100 Voucher. Pledge Now - Redeem Later

Pledge £100 today and we'll reward you with an added 20% on the value of your voucher to redeem later. PLEDGE NOW> CLAIM LATER Pledge £100 and we'll reward you with £120.00 to spend in store or online 1 May 2020 to 30th September 2020. We will email you details.

£150 or more

£150 Donation - We'll serenade you with thanks

To say thank you for your £150 donation we will personally thank you by way of a jazz serenade. Having some very talented members of our team we are in a position to send you a pre-recorded message of thanks with our resident vocalist singing a jazz tune for your enjoyment.

£250 or more

£250 Regular's Reward

Pledge £250 now and regulars can enjoy 20% off online or in store on all purchases for the next 12 months. Pledge now and redeem later Details of your personal discount code will be emailed to you. Valid 01 May 2020 to 30 April 2021.

£300 or more

£300 Voucher. Pledge now - Redeem later

Pledge £300 today and we'll reward you with an extra £50 on the value of your voucher, taking it to £350, which you can spend in store or online 1 May 2020 to 31st December 2020. We will email you details at the end of the campaign.

£500 or more

£500 Donation. Keep us up and running.

If you are impressed with what this small business has achieved so far then pledge £500 towards keeping us up and running. Reward yourself by watching what we do next knowing you helped save us. A virtual (hand-sanitised) hand shake from owner and founder Rowena to say thank you so, so much from the bottom of my heart. Thank you for believing in us.

£600 or more

£600 Voucher. Pledge now - Redeem Later

Pledge £600 today and we'll reward you with an added 25% on the value of your voucher, taking it to £750, to spend in store or online 1 May 2020 to 31st December 2020. We will email you details at the end of the campaign.

£1,000 or more

£1000 Lifetime Rewards

Pledge £1000 now and supporters can enjoy 10% off online or in store on all purchases every time they shop with us. Yes, a discount for life! PLEDGE NOW>CLAIM LATER Details of your personal discount code will be emailed to you. This never expires all we require is that you be the buyer on each and every purchase.

£1,200 or more

£1200 Donation. Investing in people.

People are at the heart of our small business. Pledging £1200 will help the business build the confidence to know we can pay payroll month after month at a time when it's questionable if we will generate enough sales to cover this cost. These pledges will be ring fenced. Your reward is knowing that you helped protect jobs. We believe this is one of the most satisfying feelings there is. The whole team thanks & virtually high fives you!

£5,000 or more

£5000 Donation. Investing in the future.

Owner, Rowena, has a plan that continues to put people and planet at the centre of every business decision. The COVID-19 pandemic has made every business look at their (contingency) plans but it has also made me (Rowena) more sure that the future must revolve around a circular economy. This requires big change, brave decisions and leadership. How could I reward you for this kind of donation? It would be game changing! You rock!!!

Got an idea like this?

Our crowd has raised over £70 million for bright ideas and good causes.