The team consists of the Director (me) and a designer, who I occasionally contract out. Together we drew the designs and sent them out to the manufacturer, so these jeans have been sculpted to perfection.
SauvMaison will use the money raised to manufacture more styles of jeans as we have started with two styles only. The money will also be used for start-up costs like marketing, advertising, packaging and our website. We want to make sure that our branding and vision for our customer is marketed in the most cost effective ways whilst delivering our message successfully. We here at SauvMaison are passionate about lasting fashion. Not only is it better for the planet than throw away fashion, but designers can really curate quality, durable, timeless pieces again.
SauvMaison services beautiful shapely women in a way that UK denim has not done to date. The ideal body for women is changing, championed by powerfully trending social mediaites, promoting the full hip and snatched waist silhouette.
Our name SauvMaison translates into ‘Saving Home’. SauvMaison jeans will be designed and sold here in the UK. Home grown sales will contribute to building the UK economy through a British owned business. We pride ourselves in bringing another high end brand to the UK.
As modern women have started to embrace their shapes and become more confident and comfortable with their curves, they require a bold brand solely dedicated to the effeminate, curvy frame. The catwalk figure has for decades been the inspiration and influence for apparel, but out customers are no longer resigned to accept an ill-fitting loose waist jean, in order for the garment to accommodate their hips.
The tedious process of trying on jeans in multiple shops will no longer be required. The jeans have been designed to offer more flexibility in the hips and surrounding areas by providing more room, comfort, a secure fit, a sculpted peachy uplift for bums and thighs and a contoured waist to eliminate gaping.
Our Mission is to provide the modern woman with a relevant denim brand they can trust and whose quality, structured tailoring and fit will transcend traditional offerings. We aim to create a loyal following, made up of confident, curvy and dedicated customers, who not only see the value we have created, but love what the brand stands for.