Making a home for Rustic Kitchen & Deli

by Rustic Kitchen & Deli Start up Fund in Mountsorrel, England, United Kingdom

We did it
On 17th September 2021 we successfully raised £11,675 with 105 supporters in 28 days

Making a home for Rustic kitchen & deli. Showcasing our products in a place where we can call home and share with you!

by Rustic Kitchen & Deli Start up Fund in Mountsorrel, England, United Kingdom

The Campaign

After 13 months of starting Rustic Kitchen & Deli in Tur Langton in Tom’s unused wedding catering unit during a global pandemic we have realised a dream &  we would like you to join us in making our next step become a reality. 

The Story

After years of dreaming of our own place whilst working at Hammer & Pincers together, a plan was hatched to have a cafe/deli created by chefs cooking food that we want to eat! There were no cafes serving restaurant quality food and we wanted to change that! 

"We will be serving handmade products using the best ingredients we can afford and showcasing the best products from artisan producers from the UK."

Who would have thought a global pandemic would have made this happen!

How we got here?  Well, with all weddings postponed for the foreseeable future for Tom & unknowingly days before a national lockdown I had planned on leaving my long standing job in product development to move to an exciting new opportunity only for the pandemic to leave me jobless for the first time in my adult life. This was a big shock to us both and after a couple of months of playing with the kids in the garden,  We decided the right time to make those kitchen discussions from years ago a reality was now & stick our fingers up to the pandemic crack on realising our dreams. Yay! Woowoo Yippee!

Over the past 13 months we have achieved a lot, serving so many of amazing people & built a wonderful customer base of regulars in Tur Langton & it’s these people we have to thank for supporting us in making Rustic Kitchen & Deli something we look forward to opening every week in Tur Langton & supplying the surrounding villages with delicious treats. 

With lockdown eventually easing & weddings back in full swing we find ourselves at a crossroads in RKDs future, we need a place we can call home……

We have searched & searched & searched! For an incredible venue in the best possible location and we feel we may have found that such place! Nestled in the old mining village of Mountsorrel a listed building that’s been disused for many years, it’s a shell of a building with big renovations taking place at the minute but it is one helluva blank canvas in a stunning building that we feel we can bring back to life and add something really special to the community. The premises has so much character a place for people to meet, shop & eat great food! 

What we plan to offer

We want to offer the best of the best from artisan producers around the UK, the best coffee made by our passionate baristas, brunch & takeaway offerings that are exciting & freshly prepared in house! We plan for people to come shop in our deli, experience the best products that the UK & Europe has to offer! 

We will have:

  • Local fresh bread & pastries for breakfast
  • The most amazing coffee made by trained Baristas
  • Bowls of fresh healthy salads, 
  • Variety of fruit smoothies & açai bowls, 
  • Amazing sandwiches & toasties,
  • Our classic sausage rolls & black pudding scotch eggs will of course be on offer to eat in or takeaway! 
  • Donut Saturday will be available every week with changing flavours to tempt you for that weekend treat. 
  • We will also stock Craft beers, House wines & Local Gins. 

We will open throughout the week to satisfy your breakfast & lunchtime needs, late afternoon grazing with friends & also open on those sleepy Sunday mornings where you can come and chill out, play a board game with family & friends, get over that Saturday night hangover or sip a coffee before taking that Sunday afternoon stroll around Swithland woods! 

Picnic hampers will be on offer for your visits to the local natural parks with a range of different choices on offer for you to choose! Our monthly cook at home “Fake-aways” will offer something different where we take on different cuisines, styles and high street brands for you to enjoy in the comfort of your own home! 

Hot take-aways are another way we want to showcase our skills by offering a different exciting options throughout the year.

We plan to have a private events room available that can be booked out for events, business meetings & can even have craft/product workshops available throughout the year. We’ll have the space at the deli & outside to host events that will really make Rustic Kitchen a destination venue and really add something to the town of Mountsorrel.

What’s The Funding Target?

We’re hoping to raise £15,000 though Crowdfunder

You may not have the means or desire to pledge financially, that is totally fine! There is no obligation whatsoever, however if this resonates with you at all if you would like Rustic Kitchen to become a destination you would love to go you have the means to do so, please pledge we would love your support & your involvement would mean the world to us!! any help including sharing this campaign on social media & talking to your friends and family will all really help.

How we’ll turn your pledge into reality

The shop in it’s current state is an empty shell with no catering facilities just an empty ( dusty) space. An extensive building & shop a fit out is needed to transform this into a beautiful deli / coffee shop space with all the catering & coffee equipment we would require. We get the keys (therefore start paying rent) in September, so we would be on a tight time frame to get the shop open as soon as possible hopefully Late October!! 

Your pledge is an investment, think of it as pre-ordering something really cool like paying for a family brunch a few months in advance or coffee for a month! We will have a host of different rewards so you get to eat your pledge when we are up and running!!

 After both being in the industry for over 20 yrs we both have the understanding & knowledge that the full renovation & kitting out of the shop will cost more than the 15k target, it will be more like the 50-60k with all the engineering works, equipment, furniture & stock required. It would be amazing if the Crowdfunder campaign smashed this target of 15k so we could keep the borrowing down to the bare minimum & by keeping more money within the local economy & delivering on our vision for this new venture..

And Finally….

We would love you to be part of the Rustic Kitchen story! Even if you can't pledge financially, please please spread the word share the project, post it on facebook, share on your insta story, tell your family & friends, even send carrier pigeons!!! If this is a place you want in your local town please help us make this a reality.

We’re super excited about this venture & we are really looking forward to welcoming you into our new home!!

Risks & Challenges

So of course this is a crazy time we’re living in right now the number one risk is the capability of maintaining being open. However, in any business regardless of the situation you always have to adapt to what is happening & since Rustic Kitchen opened 12 months ago we have adapted nearly every month through different scenarios so it’s definately something we have become used to.

 The good news is we have signed the offer for the lease, they are as excited as us to turn this beautiful building into something that can really add something special to the community.

 We’ve been going over our current figures & projections with a fine tooth comb, ensuring our calculations and business plan is water tight to give Rustic Kitchen the very best chance to succeed in it’s aim.   

We are committed to keeping our start up costs as low as possible as we are aware we will have to start a fresh, with a new customer base as we are moving from our current location in Tur Langton, which will take time. Also in addition the recruitment of a whole new team to fulfil the standards we expect and demand.

Overall we understand this will not be a smooth ride & there will be bumps in the road along the way but we are committed in making this the best deli / kitchen in Leicestershire. We will stick to our beliefs in what we want to produce in the style we want to present our product with a healthy mix between intuition, critical thinking & a hell of a lot of effort. 

Thank you, Peace & love 

Lee & Tom x


This project offers rewards in return for your donation.

£100 or more

Xmas Deli Hamper

Grab yourself a Xmas treat to remember with a hamper jam packed full of festive deli treats for you to enjoy over Christmas!!! Also Exclusive access to become a Rusticeer with project updates that's only available to our backers & a Polaroid picture & special message on our wall of awesome.

£5 or more

Double your coffee tokens

There is no limit here, for every ££ you pledge we'll double it with coffee tokens!!!! So for every ££ you pledge we will double the value in tokens to spend on coffee & tea once we are open!! What better way to celebrate supporting this product than drinking our delicious coffee!! You'll have 6 months from the date we open to use them up, so buy wisely!! Pledge as much as you like (Coffee & Tea only)

£10 or more

Morning Coffee

Voucher for 2 free coffee's as a thank you for your contribution & exclusive access to become a Rusticeer with project updates & news that's only available to our backers.

£20 or more

10 of 30 claimed

Rustic Kitchen Scotch Egg Kit

Make our famous scotch eggs at home with this one time offer!! You will have all the ingredients to make 2 of our famous scotch eggs with a list of easy to follow instructions. ( All our secrets on paper!) These will be packaged in your very own Rustic kitchen & Deli Bag for life. You will also have exclusive access to become a Rusticeer with project updates & news that's only available to our backers.

£25 or more

Wall of Thanks

Polaroid picture of yourself with a message to go onto our wall of thanks. A complimentary Tea or Coffee with a treat off the counter of your choice. exclusive access to become a Rusticeer with project updates & news that's only available to our backers.

£50 or more

11 of 20 claimed

RKD Goody Bag

- RKD Goody Bag of deli treats in your very own Rustic kitchen bag for life. Exclusive access to become a Rusticeer with project updates & news that's only available to our backers. Plus a polaroid picture of yourself with a message to go on our wall of thanks.

£100 or more

Grazing board Lunch for 4 and bottle of wine!

Enjoy a grazing board lunch for 4 and a bottle of house wine on a day of your choosing. Exclusive access to become a Rusticeer with project updates & news that's only available to our backers. Plus! A Polaroid picture of yourself with a message on our wall of thanks.

£200 or more

10 of 20 claimed

Bottomless Prosecco Brunch for 4

Enjoy anything off the daily brunch menu with a selection of pastries & bottomless Prosecco or fruit Juice for 4 people within a 3 hour window. Exclusive access to become a Rusticeer with project updates & news that's only available to our backers. Plus! A Polaroid picture of yourself with a message on our wall of thanks & an invite to our launch party for you and a friend.

£250 or more

Master Pie Maker Session

Learn how to make our award winning pies!! A private 2 hr session for you & a friend to enjoy learning all about how we make our pies and the secrets that go into making them. You'll get your very own RKD chef apron, the pies you made to share with your family & eat! Exclusive access to become a Rusticeer with project updates & news that's only available to our backers. Plus! A Polaroid picture of yourself with a message on our wall.

£500 or more

0 of 5 claimed

Barista Training Day

A bespoke barista training session by our trained baristas on our new pro coffee machine for you & a friend! Learn the in's & out's of making the perfect coffee during your exclusive session! You will each get an exclusive RKD Apron, 1 bag of our house coffee to take home each to practise what you've learnt. Exclusive access to become a Rusticeer with project updates that's only available to our backers & a Polaraoid on our wall of awesome.

£1,000 or more

1 of 5 claimed

A Day in the Life....

A day in the life of an RKD chef for you & a friend, help us prep & let us teach you all our secrets. Experience a brunch service with us then sit down and enjoy a lunch of your choice. Walk away your own RKD recipe book, RKD Chef Tee & Chef Apron. Access to project updates & news (only available to rusticeers ). Polaroid picture of yourself with a message on our wall of thanks AND an .Invite for you and a friend to our launch party.

£2,500 or more

1 of 5 claimed

Private Dining for up to 12 Guest

A private dining area to yourself for a Brunch feast with bottomless prosecco & coffee for up to 12 guests to enjoy on a date of your choosing. PLUS a Goodie Bag of deli treats in your very own RKD bag for life, an exclusive RKD Tee & Apron for the backer, a polaroid picture of yourself with a message to go on our wall of thanks AND Invite to our launch party for you and one friend. Project updates & news only for Rusticeers.

£5,000 or more

0 of 2 claimed

The Keys to RKD for a day

We will help you organise a party for you and upto 30 of your friends! You will have full access to the whole venue for the day. Our team will organise everything for you from canapés, drinks & a grazing table for you & your guests to make it the perfect occasion!!! Celebrate in style the RKD way!! Also an invite to our launch party, exclusive access to our project updates & latest news. Polaroid picture & message for our wall of thanks

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