Do you enjoy running? Are you environmentally conscious? Does the idea of journeying to the deepest part of the sea appeal to the adventurer in you? If the answer to any of these is yes, then the British Science Association’s new virtual running app Run to the Deep may be perfect for you!
Why we are crowdfunding
As a charity trying to boost the number of people who are actively engaged and involved in science, the British Science Association (BSA) is always developing new ideas, projects and programmes – and we need your help!
In order to provide anyone with an interest in running and fitness a chance to gain a deeper understanding of the oceans and the environmental challenges they face, we created Run to the Deep, an immersive 10k running app which chronicles a journey from the sea surface to the Marianas Trench – the deepest known part of the ocean.
Run to the Deep is currently only available to those who signed up during British Science Week 2018. We are now fundraising to reopen the app to everyone on World Oceans Day (8 June 2018) and to hold a live race in London that evening.
This will not be your average 10k... In the beautiful setting of Hyde Park, 500 pioneering runners will compete to reach the floor of the Marianas trench. The run will begin and end at our race village, Oceans Deep, where you will be able to cool off and experience some engaging ocean-themed activities.
To be a part of this race, or a 'non-running' supporter of Run to the Deep, check out our rewards, which enable you to donate and receive a ticket for the live race, get hold of some Run to the Deep memorabilia and help to support to this unique cause.
Why should I care?
More people have travelled into space than have journeyed into the depths of the sea. While the technological innovations of the 20th century have provided us with glimpses of the startling diversity and abundance of life in these mysterious and extreme environments, as a land-dwelling species, we all too often take our oceans for granted and are often unaware of the catastrophic impact humans are having on them. One of the most urgent issues is that of ocean plastics.
60% of our oceans are being heavily contaminated with plastics, which has a negative effect on the wildlife living within the seas. Eight million tonnes of plastics enter our seas every year, but researchers can only account for where 1% of that ends up, which is on the ocean surface.
“What are we going to do about 1.5 degrees rise in the temperature of the ocean over the next 10 years, I don't know. But we can actually do something about plastic right now." - Sir David Attenborough
“The problem of pollution runs throughout human history. Because of its scale today, it is the great challenge of our time. We have a chance to be the generation who fixes it.” - Pierre-Yves Cousteau
Run to the Deep aims to connect people with the ocean in an engaging, fun and light-touch way - by delivering entertaining and informative audio content as you run. We hope that runners will first and foremost enjoy the journey, but we also aim to inspire participants to reduce their plastic consumption and find out more about ocean conservation projects that they can get involved with in the future.
About Run to the Deep
Run to the Deep is an immersive running app which chronicles a journey from the sea surface to the Marianas Trench – the deepest known part of the ocean – as you run over a 10k distance. Explorer Pierre-Yves Cousteau, son of the famous conservationist Jacques Cousteau, narrates the virtual race, detailing alien creatures, amazing seascapes, and human exploration stories as you descend to the ocean floor. The app was developed in partnership with Six to Start, the team behind Zombies, Run! (the world’s most popular smartphone fitness game).
To sign up for updates on Run to the Deep, you can also join our mailing list here.
In 2017, the BSA's first virtual running app, Run the Solar System, has seen over 6,000 global downloads. We want Run to the Deep to be even bigger and better, but we need your support - both by donating and spreading the word.
To help the British Science Association reopen the Run to the Deep app, and to enable the live race to take place on World Oceans Day, please donate to our campaign.
For a £15 donation we will send you a specially designed Run to the Deep pin badge (see below) as a memento of your support of this innovative project.
Or, if you live in or around London, you could become one of only 500 runners participating in the live race on the evening of Friday 8 June.
We have three suggested donation levels for race tickets that, in addition to making a donation to enable the event to take place, include a range of additional bonus rewards such as Run to the Deep goody bags, access to our Ocean-themed race village, Oceans Deep, and access to the VIP area.
Corporate sponsorship packages (up to 20 race tickets for your organisation as well as the opportunity to have your branding displayed on the race village) are also available. These packages will be subject to a VAT charge. For more information, please contact Amy MacLaren, Director of Development & Communications at the BSA: firstname.lastname@example.org
We are so excited to see this project come to life! If you feel the same, please consider donating to our Run to the Deep campaign.