Help us name our rum!

by George Agate in London, England, United Kingdom

We did it
On 8th June 2020 we successfully raised £5,139 with 76 supporters in 14 days

We need your help to re-name our brand and become part of our journey to revolutionise the way we drink rum!

by George Agate in London, England, United Kingdom

Ever wanted to say 'I named that rum'?

Hello, welcome to our crowdfunding page and our campaign to find a new name. 

After finding out that we could not use our current brand name, 'Silk Road' anymore due to a conflicting EU trademark. We've decided to flip what could have been a bad situation into one that we think is pretty exciting. So we're opening the floor and we'd love your help to find a new name.

If you’re new to crowdfunding, this is a Rewards-Based Campaign. This means that in exchange for your support, you get rewards (rum, obviously). And every person that supports this campaign will get a chance to suggest a new name for our brand.

At the end of it all, we will choose our favourite from the names suggested and that will become our new name that we will paint the town red with. 

Who are we if we don't have a name?

We launched back in November 2019 as 'Silk Road Spiced Rum', inspired by our travels cycling the world on a tandem and a passion for white rum, we set out to bring some love and life back to the white rum shelf. Premium white rum is too good to be drowned out by Coke and it's about time it found a new partner.

That's why we set out to create a new perfect pairing, Rum and Tonic. 

Mixing a subtle, drier tonic with our vapour infused rum, creates a drink that brings a smile to everyone's faces and is as refreshing from the first sip to the last.

Our Actions are Our Stories

Our journey has taken us on a wild route so far, from working with in bars and seeing the rum drinkers flock to gin, to sitting on the back of a tandem cycling the world plotting how to bring rum back to life. It's safe to say we haven't chosen the normal path, and sharing with you the chance to be part of our history is no different.

As the first rum designed to be mixed with tonic, we're proud to be different and we want a name to reflect that. Our heritage lies in adventure, pursuits of the un-ordinary and celebrations of the eccentric, can you find a name to reflect that?

In the Press

How it will work

Follow these 5 simple steps to help us find a new brand name:

1. Select the reward you would like (all rewards get 1 name suggestion!)

2. Once you've chosen your reward we'll send you an email with a form to submit your brand name idea and an invite to our Funders Club, where we'll be posting all the names for everyone to see!

3. We'll choose our favourite name that best represents us and the rum

4. We will work to create new branding that best reflects our new name, we'll share these in the Funders Club for you to critique.

5. We will re-launch our newly named and branded rum and you'll receive your rewards!

To say thank you to all our backers, we will be taking out an outdoor advert with everyone's names on. We'll let you know where it is so you can pay a homage and we'll get a copy of it put up in our offices.

We'll also be putting on a party at a central London location to re-launch the brand, and you are all invited. DJs, R&Ts and good times. (The date for this will be whenever it is safe to do so)

The rules

We're not big on rules, but these 3 should help narrow down your search:

1. It should be 4 syllables or less 

2. The name should work across many languages and not cause offence.

3. It can't be Rummy McRumFace.

What if I suggest the winning name?

Oh I bet you were all thinking this?! Well, we wouldn't want to let you down. So the person/people that suggest the winning name will receive a years worth of rum each (12 Bottles) as well as ultimate bragging rights, who else can say 'I named that rum'.

Rewards

Inspiration

Here are brands we really like:

drinks.haus

amass.com

And here's a pinterest board of branding we love! 

Spread the word

Let's find the best name we can, who knows, your neighbour might be a naming genius.

  • Please share this campaign with anyone you know
  • If you can, post on your work whatsapp and get your boss involved (office party + mixologist +150 cocktails ????)
  • If you know any journalists or influencers, please let us know!

Thank you all and we hope you stay healthy.

Big love!

George and the Team

We ask project owners to honour their rewards wherever possible but please note that all pledges are donations and there is no guarantee that you will receive any rewards from the project owner. Please see Crowdfunder's Terms of Use for more information regarding rewards for pledges.

Rewards

This project offers rewards in return for your donation.

£30 or more

1 x Founder's Edition 500ml Bottle

[Incl. 1 x Name Suggestion] Exclusive to backers of our campaign will be our first batch of re-branded Founder's Edition bottles. Each one numbered and delivered to your door. You'll also get an invite to our re-launch party and your name on our outdoor advert to say thank you! (UK 18+ only)

£5 or more

Invite to the Party

[Incl. 1x Name Suggestion] This is your invite to the best party of the year, we'll pull out all the stops to say thank you. Hosted at a Central London location. We'll also put your name on our outdoor advert to say thank you! (Date of party dependent on when it is safe to do so.) 18+ only

£10 or more

Your Suggestion on a 50ml Sample

[Incl. 1 x Name Suggestion] We'll put YOUR suggestion on a mini bottle and send it to you. Plus you'll get an invite to the re-launch party, and your name on our outdoor advert to thank you for helping us find a name! (UK 18+ only)

£15 or more

Founder's T Shirt

[Incl. 1 x Name Suggestion] Outside the UK and want to suggest a name or fancy some swag? With this reward you'll get a T-Shirt with our new brand name/logo on the front. We can ship these internationally! In addition you'll be invited to our re-launch party and have your name up in lights on our outdoor advert to say thank you.

£40 or more

1 x Founder's Edition Bottle + Sample

[Incl. 1 x Name Suggestion] Receive your limited edition Founder's Edition Bottle (500ml) and an even more exclusive sample miniature (50ml) with your suggested brand name on. In addition to these you'll be invited to our re-launch party and have your name on our outdoor advert to say thank you! (UK 18+ only)

£57 or more

2 x Founder's Edition Bottle

[Incl. 1 x Name Suggestion] Keep one for yourself, give the other away for Father's day? It's up to you, but by pledging to this reward you'll receive 2 of our Founder's Edition Bottles, an invite to our re-launch party and your name on our outdoor advert to say thank you! (UK 18+ Only)

£150 or more

6 x Founder's Edition Bottles

[Incl. 1 x Name Suggestion] Get 6 bottles for the price of 5! We'll also throw in a sample bottle with your suggested name on plus a ticket to our re-launch party and your name on our outdoor advert to say thank you! (UK 18+ only)

£500 or more

Your Own Mixologist for the Evening

[Incl. 1 x Name Suggestion] Fancy a blow out party once social distancing is over? We'll fuel your party with 15 bottles of rum and all the ingredients for 150 cocktails, a personalised menu and a Mixologist to craft the perfect drinks. We'll also give the backer one Founder's Edition bottle to keep. (London 18+ Only) Dates are flexible!

£24 or more

10 of 10 claimed

Early Bird: Founder's Bottle

EARLY BIRD - 20% OFF [Incl. 1 x Name Suggestion] Exclusive to backers of our campaign will be our first batch of re-branded Founder's Edition bottles. Each one numbered and delivered to your door. You'll also get an invite to our re-launch party and your name on our outdoor advert to say thank you! (UK 18+ only)

Got an idea like this?

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